Landing page

A photovoltaic power station in which solar radiation is converted into electricity. (Powerplants around the world photo gallery landing page, http //www.industcards.com/ppworld.htm)... 

Anonymous. 1978. Current use of weed control on industrial forest lands. Pages 40-43. la Benefits of 2,4,5-T in forest management. American Paper Institute/National Forest Products Association. Washington, D.C. 

Freq. Asked Questions http //www.airbus.com/about/faq.asp Boeing Aircraft http //www.boeing.com/flash.html Bombardier Aerospace http //www.aerospace.bombardier.com/index General Builder Listing http //www.landings.com/ landings/pages/air-craft-manuf.html Air Quality Related... 

In the transition from a desktop application to a mobile version, there was a need to establish a landing page. 

Wu H, Zhang R, Sun Y, Lin D, Sun Z, Pan W, Downs P (2008) Biomimetic nanofiber patterns with controlled wettability. Soft Matter 4(12) 2429-2433. doi 10.1039/B805570J, 10.1039/B805570J blank Link to landing page via DOI... 

You have zero to eight seconds to reach users with a compelling headline and landing page. After eight seconds, the majority of visitors leave. 

Figure 7-12 shows an example of the Contact Us landing page form. Note that it includes a form and also includes some additional information that a lead might find helpful. 

Landing pages can be leveraged on your website for various reasons, including content cisset downloads, demo requests, other product-specific information, events, webinars, and so on. 

Short forms on landing pages always outperform long forms on lead generation tests. In a recent test conducted at Meirketo, short forms with 5 fields had a 13.4 percent conversion rate, medium forms with 7 fields had a 12 percent conversion rate, and long forms with 9 fields had a 10 percent conversion rate. 

When creating a form for a landing page, consider sticking to these five fields ... 

However, as a starter, consider these following best practices for landing page design and layout ... 

Figure 7-15 shows an excimple of a landing page for an ebook from a mobile app development company called Kinvey. Notice the hero shot, the bullet points, the short form, and the privacy information. 

Facebook tabs are prime real estate because they live at the top of your page, are highly visible, cuid provide you with the opportunity to embed a landing page, or tmy other CTA you would like, directly into Facebook. Check out Figure 9-12 for tm example of where Facebook tabs are located on your page. 

As with any social media lead-generation tactic, make sure you have a dedicated landing page for your offer after a person clicks through. 

You can link your image to a chosen website page you want people to go to. For example, if you pin an image of your latest ebook, you can link it right to your ebook landing page. 

All PPG ads should go to a landing page that speaks to your exact offer. It is a bad practice for a PPG ad to go to a page on your website. You want leads to engage with your offer and ultimately fill out a form so you can get that valuable conversion. If your landing page doesn t speak to your ad or their search query, they will bounce. 

After I click the ad, I m brought to a specific landing page that is unique to my ad, as shown in Figure 11-4. Notice that the main heading (HI) of the landing page closely matches the ad. 

The landing page cdso follows these standard lead-generation best practices by having... 

Landing Page Quality How relevant your landing page is and how easy it is to view... 

If you have a marketing automation tool, you can set up separate tracking codes for each landing page so the data reports back to your marketing automation platform. Then you can change a lead score and include your PPC ad in your reporting. 

You need a strong CTA in order for direct mail to work for you. What do you want a person to do upon receiving your mailer Call for a demo Go to a landing page to download a content asset or sign up for a webinar ... 

Use a PURL (Personal URL) CTA Include a PURL in your direct mail piece. People are often more incentivized to take an action if they see a personalized URL. Your PURL should then lead to a personalized landing page that speaks directly to your recipient. 

Always have a landing page No matter what your CTA is, always have a landing page created exclusively for your direct mail piece. The user experience should be seamless and consistent. 

Your direct mail piece will be that much more effective if you combine with other channels by adding a PURL to a personalized landing page or website, sending out an email follow-up, or sending out a tweet to your lead. Because you can get creative with direct mail, it lends itself very well to a multichanneled approach for more of a campaign feel. 

Write your abstract Next you need to create an abstract. Your abstract is what you add to your landing page, give to your speakers, cUid use for social promotions. Your abstract should include a short paragraph about the webinar itself, a few bullet points about what the viewer can learn, and speaker bios. Figure 14-3 shows a sample abstract from a Curata webinar. 

Create a landing page that hosts your webinar content with a form. 

Have your social team share and tweet out your webinar landing page and ask people to fill out a form for access. 

To ramp up registrations and spread the word about your presence, consider offering a contest leading up to your event. Maybe you want to give away a free event pass and an all-expense paid trip for one winner. Create a landing page, add a form, send out an email blast, and promote it on social media. Holding a... 

When I click the ad, it brings me to a landing page that tells me about the contest — winning a Dreamforce Leadership Pass upgrade, which is shown in Figure 14-12. 

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