Email blasts

Content is the basis of many (if not all) of your lead generation campaigns. When you send an email blast, host an event, or launch a social campaign or pay-per-click (PPC) ad, you re providing relevant (and hopefully insightful)... 

To ramp up registrations and spread the word about your presence, consider offering a contest leading up to your event. Maybe you want to give away a free event pass and an all-expense paid trip for one winner. Create a landing page, add a form, send out an email blast, and promote it on social media. Holding a... 

It is important to note that email marketing is no longer about email blcists. Email blasts are those old batch-and-blast spammy emails that marketers used to send to leads. Those just don t work anymore, particularly with new email advancements like the new tabbed inbox in Gmail that automatically puts promotional emails in a separate tab from the user s primary messc es. Marketers have to work to get their email messages seen. 

In the case of those peptides selected (on the basis of the combined criteria of absorbance peak shape and MALDI-MS spectrum) for sequencing, the appropriate fraction was loaded directly onto an Applied Biosystems Model 470, 477 or HS-Procise instrument operated according to the manufacturer s recommended protocol and as described previously in more detail (5). Immediately following sequencing, all peptide sequences were searched via the "Blast" email server operated by the National Center for Biotechnology Information (9),... 

The BLAST server may be very busy during the weekday, resulting m delays for users. The email option allows a user to receive the results quickly in a convenient form. If the HTML option is used, the results should be loaded into a web browser for vievmg. 

An email service provider inherently has less functionality than marketing automation. The main function of an email service provider (ESP) is to send emails. Mostly batch-and-blast, ESPs are good if your business is highly focused on email communications. They also provide basic metrics attached to your email efforts. However, note that they do not provide functionality for lead management (lead nurturing and lead scoring), and they do not provide the depth of metrics that marketing automation platforms can provide. 

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