Hot button

Just look at the preponderance of Web site addresses on radio and television commercials today. The Web has become a hot button that advertising companies love to exploit. But very few people realize what the Internet actually is. Some people think it s a public thoroughfare for information (hence the moniker information superhighway ). Others believe it to be some kind of new high-tech toy. In reality, however, the Internet is just a mesh of interconnected private networks that spans the globe. Whether it is the Internet or a local network at your school or place of work, the basic concepts remain the same. Because of this, to understand the Internet, you really must understand its underlying infrastructures networks. 

From an analysis of the published financial research on the chemical industry, the sustainability issues of concern in the mainstream investment world revolve first around exposure to hot-button issues such as asbestos and genetic modification. There are some indications that this concern may extend to issues that have not yet fully blossomed, such as endocrine disruptors. There is also lingering concern about the potential for European Union rules that, if adopted, would essentially shift the burden of proof from showing that a chemical caused harm to having to demonstrate the safety of a number of chemicals in current use. Among those analyzing the sustainability of the chemical industry, the primary task appears to be to evaluate the companies ability to deal with complex issues of safety, emission reductions, community relations, and so on. 

Use the Derive hot buttons to go through derivations in lecture notes on the web... 

Knowing why the term sexual preference is a hot button for the LGBT community. 

Dealing with waste is one of the important hot-button societal issues of any country, where waste prevention including the capability of reusability has highest priority in the waste hierarchy defined by the waste framework directive (European Union, 2008). Reuse option stands as the second highest priority, next to waste prevention in the order of hierarchy. When we talk about reuse, at times the material under question might need preparation for being reused, which is also included in the reuse option that is discussed here. 

Be aware of management hot buttons and top priorities. Examples are cost savings, industry benchmarks, company reputation, product quality, productivity, and community relations. 

Just as he had done with his initial efforts in so many aspects of e-commerce, he looked for a way to provide his customers a good product at a good price. As a result, John entered into a partnership with a firm in Mexico. Persons accessing the ABC Web site from Latin America could go into their own section presented in Spanish. There they could create their bikes using a standard sized frame or a custom frame with a wide range of choices for tires. These could be custom "siped," which modified the tire tread to meet their requirements. A hot button took them to an explanation — in Spanish — of which types of siping to use imder which conditions. 

Some people believe motivation has the potential to answer everyone s problems. You may have heard such statements as If I were only motivated You should motivate me You should motivate him or her You are not motivated You had better get motivated or, All you have to do is find his/her hot button However, these statements, do not tell us what motivation reaUy is nor do they tell us how we can measure or even understand motivation. 

Use all the hot buttons to interact with the material to keep active... 

Table H-2 Hot Buttons in Summary Notes Ctickahte Bunon Where it goes...

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