Demand management/planning focus

For demand management, it is suggested to focus on Statistical Forecast and Sales and Operations Planning (S OP) as described below ... 

Abstract This chapter presents a stochastic optimization model for disaster management planning. In particular, the focus is on the integrated decisions about the distribution of relief supplies and evacuation operations. The proposed decisionmaking approach recommends the best relief distribution centers to use as storage locations and determines their optimal inventory levels. The model also incorporates the priorities for the evacuation of particular communities, as well as specific disaster scenarios with estimates of the transportation needs and demand for aid. A case study is presented to determine the distribution of aid for a flood emergency in Thailand that uses a flood hazard map. 

Given the supply-chain context of this book, we will consider only the management of independent-demand items—i.e., those items that move between firms in the supply chain. Throughout this book, we focus on issues related to node-to-node relationships in the supply chain, consistent with the framework developed in Chapter 1 that defines a supply chain as a network of nodes. Dependent demand involves "within-node" effects and is outside the scope of this book, but is discussed extensively in books on production/operations planning and control systems (e.g., Vollmann et al., 2005 or Chapman, 2006, which also contains an excellent discussion on hybrid systems that combine appropriate elements of MRP and kanban control). Note, however, that the classification of an item as an independent-demand item or a dependent-demand item is not an absolute characterization. Rather, it only makes sense in context. For example, to the company that assembles the cell phones, the keypad is clearly a dependent-demand item, provided that its only demand is derived from the production schedule for cell phones (i.e., not from sales of keypads as stand-alone items). To the firm that produces the keypads and sells them to various cell phone manufacturers, however, the keypad is an... 

Customer focus and demand Resource and capacity management Procurement and supplier focus Inventory management Operations management Distribution management Systems and procedures Sales and operations planning Performance management... 

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