Company slogan

There was a kind of energizing of the company. We just began to work harder. We began to measure ourselves more intensely against the peer companies, recalls Boyd Clarke, the marketer who memorized the company slogan he worked... 

Efforts to improve quality and integration or move the organization toward recognition as world class probably contribute to potency. But often it is the integration or the quality level itself that s the objective — regardless of impact on competitive position. You can have quality improvement without improvement in competitive position. While this has benefit as a "rallying cry" or company slogan, it may or may not be potent in the sense we use here. 

Some quality policy statements are as simple as these, others are much longer (see below) but all seem to be accommodated by a single page. Very short statements tend to become slogans which people chant but they rarely understand their impact on what they do. Their virtue is that they rarely become outdated. Long statements confuse people because they contain too much for them to remember. Their virtue is that they not only define what the company stands for but how it will keep its promises. 

Together with her slogan, When It Rains It Pours, the Morton Salt Girl carrying her familiar umbrella during a rain shower is well recognized by today s consumers. This image was introduced by the Morton Salt Company to promote a chemical innovation in this important household product. 

Promotional material must not imitate the devices, copy, slogans or general layout adopted by other companies in a way that is likely to mislead or confuse. 

Well before the PP became a political slogan, government agencies and the chemical industry built precauhon into risk management decisions. A decision by a chemical company not to market a potentially hazardous product is seldom if ever publicized, but the world would certainly have experienced a large number of additional severe accidents from chemicals if precaution had not prevailed among responsible industry decision mak-... 

For companies already in compliance with the ISO 9000 series of standards, and who are registered, certified, and have long since developed and adopted the quality manual and SOPs, this manual will help them have an easy transition to the new international standard ISO 9001 2000 requirements. This ISO 9001 2000 Document Development Compliance Manual A Complete Guide and CD-ROM will be of enormous value to recently emerged companies with a big investment in the slogan of quality. While these companies are few, if any, they will have the expertise to fully understand the elements of quality and achieve registration/certification. 

The organizational concept for the new company was defined before the merger, based on a strategic ground rule later summarized in the slogan Business First . The strategic rationale for this concept was driven by the specific environment which any specialty chemicals company has to face ... 

Drug companies heavily promote that unproven speculation that the problems they treat are biological in origin and result from biochemical imbalances. Advertising slogans are used to justify the prescription of medications. For example, Janssen (2005), the manufacturer of the antipsychotic drug Risperdal, offers a section About Bipolar Disorder, downloaded from its Web site in February 2006. It declares,... 

The promotional material must not imitate the methods, prints, slogans (sayings) or general layout adopted by another company in a way that may create deception or confusion. 

This benchmark publication was followed by a series of developments that continues to this day in the evolution of IC as a trace determinative technique. The Dionex Corporation was formed out of these developments from Dow Chemical in the mid-1970s and this company has been quite an innovator in the manufacture of instrumentation for suppressed IC. From the earlier model such as the 10 to the 20001 to the DX 500 from the cation-exchange column to the hollow-fiber cation suppressor to the micro-membrane cation suppressor to the self-regenerate cation suppression for anion analysis and now to their just add water slogan, Dionex Corporation has made considerable advances in IC technology. A nonsuppressed form of IC also developed during the 1970s. To quote from the author s abstract of this benchmark paper (97) ... 

Top management concern about safety is the most important factor in discriminating between safe and unsafe companies matched on other variables [100]. This commitment must be genuine, not just a matter of sloganeering. Employees need to feel they will be supported if they show concern for safety. An Air Force study of system safety concluded ... 

Although perfect safety may not be theoretically achievable, many companies will use slogans such as Accidents Big or Small, Avoid them All. The idea behind such slogans is that the organization should strive for perfect safety, even though it is technically not achievable. 

Many reports are cocooned in a cloud of soft materials such as statements of the company s commitment to quality, safety slogans, and Mission Statements. None of these materials help the reader understand the report s contents any better instead they pad the report with material that gets in the way, and increases the time it takes to find useful information. The minimalist approach eliminates as much as possible of these soft materials. 

This is the kind of company that might offer prizes for safety records or for safety slogan competitions. Although the prizes are relatively small, there s a sense of competition. Such companies feel that safety programs are important, and the company generally feels responsible about safety matters [3]. 

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