Unique selling price

Unique selling proposition (USP) Product price, quality, reliability Service, project management... 

The initial capital investment for different capacity modules is illustrated in Figure 2. Represented here are the estimated budgetary selling prices for installed carbon steel units. However, unique installation costs, like site preparation, unusual foundations or support structures, interconnecting duct work, utility connections, or remote instrumentation are excluded. 

Many companies advocate promotion of only one benefit to the target market, developing a unique selling proposition for each brand. The most commonly promoted number-one positions are best quality, lowest price, best value, safest, fastest, most customised, most convenient, ... 

The safety of phosphate fibers and their unique properties not possessed by minerals would allow them to receive a higher selling price in areas where they can compete without competition from minerals. The food and medical areas are examples of these markets. Very often it is desirable that a product is degradable. 

Recently, organic farms have been encouraged to make added value products such as cheese and yoghurt. The farmer processes the milk and can fix a price for the farmhouse-produced cheese or yoghurt. It needs to be a unique quality product, or have a superior image, if it is going to sell well at a higher price than a similar product in the local supermarket. 

Atlanta Cutlery is unique among knife dealers because they don t "hard sell" their own particular line. In fact, they don t even have a line, Atlanta s specialty is buying up small lots of European and Domestic knives and blades. They pass these on to their customers at very reasonable prices. Many of these items are rare, and have been out of production for o-ver 25 years. 

Soon after it was introduced, the Commodore 64 proved to be the leader of a new wave of home computers. Even at the original price of 600, the 64 came equipped with as much memory as 2,000 business machines, along with arcade-quality graphics, detailed animated sprites, and a unique sound synthesizer that brought realism to what was formerly just bleeps and tones. The 64 became one of the most popular computers ever, selling over 2,000,000 units worldwide. 

As we enter the twenty-first century, the popularity of herbs grows daily. A Prevention/NBC Today Saturday survey of March 1, 1997, found that one in three adults have used medicinal herbs. Market sales of herbal products were close to 3 billion in 1997, and according to the Prevention/NBC Today survey, most consumers who use them consider them safe, effective, and reasonably priced. In 1996, 1997, and 1998, saw palmetto was one of the top-ten best-selling herbs in the United States, with 1997 sales of 18.4 million and sales for the first half of 1998 increasing 138%. While popular literature has focused on saw palmetto s use in addressing prostate problems, it can used effectively and safely by both men and women to prevent disease and optimize their health. Why consider using saw palmetto What can herbs do for you Let me offer my perspective on the unique benefits of herbal medicine and what it has to offer you and our health care system. 

A unique feature of the Treatment IND program is that the sponsoring firm may sell the drug to patients under the program at a price that covers not only manufacturing and handling costs, but R D as well. Five Treatment INDs have so far... 

T o set the stage, we are assuming that management has made the affirmative decision to manufacture and sell this new plastic after having been convinced by research that the product is unique and useful, by production that the manufacturing process is feasible and specifications can be met, by control that the new investment will earn adequate return at projected costs and sales volume, and by sales that they can meet the price-volume-time forecast established by their market research, development, and direct sales personnel. 

Third, because polycarbonate has acquired a unique status as a broadly based specialty polymer, it sells in higher volume and therefore offers a more attractive price position than would normally be expected of a specialty material. 

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