Unique selling proposition

Alternatively produced products have in common that their unique selling proposition is not directly visible to the consumer. Only additional information will identify the nature of the origin or the production process of these foods (Oude Ophuis, 1993). Within a sensory evaluation of free range pork under different conditions of experience and awareness, labelling and prior experience of the product have favourable influence on the sensory evaluation of free range pork for a number of attributes. The author assumes that contextual elements are very important in the sensory evaluation of fresh foods. 

Unique selling proposition (USP) Product price, quality, reliability Service, project management... 

Based on this understanding, a unique selling proposition that is not based just on products (i.e., chemical molecules) but on a whole concept of products, qualities, innovations, and services that offers added value to the customer and also allows Degussa to share in this value. 

Do you know what your Unique Selling Proposition is ... 

Have you amplified your Unique Selling Proposition Are you marketing loud and clear the right message to the right people ... 

The unique selling proposition of the tandem-assembly process is its contribution to the field of green chemistry in obtaining closed-shell colloidal structures through an environmentally friendly route, as the entire synthesis is carried out in water, at near neutral pH, and at room temperature. Further, the size of the colloidal template can be controlled by the charge ratios of reactants, which results in structures with sizes ranging from 100nm to 2p,m [32-35,80,81]. 

Many companies advocate promotion of only one benefit to the target market, developing a unique selling proposition for each brand. The most commonly promoted number-one positions are best quality, lowest price, best value, safest, fastest, most customised, most convenient, ... 

This is also called youi unique selling proposition. ... 

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