Television guidance

Used in missile guidance systems in electronics as rectifiers, on memory or record tapes for permanent magnets also in radar, radio, television and computers... 

In this 1999 document, the FDA summarizes the rules for the advertisements presented on television and radio. The guidance sets limits on what drug companies can do in their ads but can also help viewers understand the FDA regulations. 

This guidance is intended to assist sponsors who are interested in advertising their prescription human and animal drugs, including biological products for humans, directly to consumers through broadcast media, such as television, radio, or telephone communications systems.2... 

In 1997, the FDA s Draft Guidance on direct-to-consumer broadcast advertisements allowed radio, television, and telephone communications to discuss the risks associated with medications differently than in reminder and help-seeking advertisements. The audio or the audio-visual components of the adverhsement had to contain a major statement of the most important risks, and adequate provisions had to be made for four additional sources for the full label information (brief summary). ... 

Whenever a product and its medical claim are promoted, there must be provision for the recipient of the information to obtain additional comprehensive information about the product. Advertising in print must be accompanied by the brief summary of risks. The FDA permits print advertising directed at the consumer to be accompanied by a consumer-directed brief summary, which can be in the form of a Q A. If a product is promoted directly to the consumer through a television commercial, then provision must be made to assure that the consumer can obtain substantial additional information needed to assess the benefits and risks of the product. Under an FDA guidance issued in August 1999, this requirement can be met through four mechanisms an 800 number that the consumer can call to ask that the information be mailed or read referral to an internet site information in an advertisement in a current issue of a magazine or materials that can be obtained from a health care provider. ... 

Under a guidance issued in August 1999, FDA permits direct to consumer advertising on television. TV advertising must include a major statement of risk information. The TV commercial must also make-provision for the consumer to obtain full labeling via the Internet or a toll-free number, and must also state that additional information is available from physicians, pharmacists or in an advertisement in a current publication. ... 

Industry and Business. The average home contains laser devices such as CDs (discs and players) and DVDs (discs and players) and home computers, televisions, and telephones that are often connected to a fiber-optic cable network. Many homes and businesses use one or more laser printers. Virtually every retail establishment has a laser bar-code scanner. The military uses laser devices ranging from inexpensive pointers to guidance systems, which can cost many thousands of dollars. These expensive devices offer a continuous revenue stream for a vendor as they are only used once. The United States automobile... 

These Regulations cover the minimum health and safety requirements for the use of display screen equipment and are accompanied by a guidance note. They typically apply to computer equipment with either a cathode ray tube or liquid crystal monitors. But any type of display is covered with some exceptions, for example, on board a means of transport, or where the main purpose is for screening a film or for a television. Multi-media equipment would generally be covered. 

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