Television ads

Pravachol appeared to increase adherence, Lipitor s DTCA efforts appear to have had a negative impact. Further analysis suggested that the unexpected finding for Lipitor stemmed from the FDA s requirement that DTCA television advertisements must mention the most common side effects. She reasoned that television advertisements make side effects more salient than does print advertising. Professional actors in the first television ads for Lipitor prominently mentioned side effects of possible liver problems and muscular pain, a task that is usually carried out less prominently and is reserved for unobserved narrators. Discussions Wosinska had with industry analysts suggested that the prominent side effects mentioned in the Lipitor ads may have made patients more anxious, and that it may have affected their adherence. 

Now it s the Republicans turn. Of the five choices, the woman from South Carolina is the best all-around candidate. She has high charisma and fundraising appeal, which translates well into television ads. 

As the campaign progresses, the Democrat concentrates on personal appearances in the industrial Northeast, plus forays into the larger states of Texas, California, and Florida. The Republican candidate does less actual campaigning, preferring to spend more time on fundraising to pay for the (expensive) television ads. 

You should develop a strategy. If your appeal and charisma are strong, concentrate on television ads. If your candidate has a strong anticrime stance, visit the more urban states. At the very least, you should plan to visit each of the megastates. 

The hunt for genes related to disease has become a major industry. Many of the abnormal genes are oncogenes that lead to uncontrolled cell growth. Television ads encourage women to contact their physician or call toll-free numbers to find out whether they carry any genes that increase their risk of developing breast or ovarian cancer. The tests cost > 3,000. 

Rocket as their spokesperson. In the television ad, he even got a penalty for looking so good. ... 

In colored cathode ray tubes (CRTs), such as those used in televisions and computer terminals, three electron gun beams are focused on three different sets of phosphor dots on the front face of the tube. The dots are produced by using a compHcated photoHthography process. The phosphor dots are produced by settling the three different phosphors, each of which emits one of the primary saturated colors, red, green, or blue. Each phosphor is deposited separately and the three dots in each set are closely spaced so that the three primary colors are not resolved at normal viewing distances. Instead the viewer has the impression that there is only one color, the color achieved when the three primary colors are added together. 

Zinc compounds are generally colorless unless the other component, eg, chromate, is colored. The lack of color of most zinc compounds in visible light is a great advantage in that they do not color paint films, plastics, mbber, cosmetics, etc. However, when excited by various types of radiation and at various temperatures, zinc oxide, sulfide, selenide [1315-09-9], and related compounds exhibit luminescence, ie, they emit colored light (see Luminescent materials). Zinc-based phosphors can be produced in many colors, depending upon the added dopants. They are used in television tubes, luminescent glasses, and various specialty products. 

Phosphors are inorganic materials which convert incident radiant energy to visible light within a device. The device chosen can be a cathode-ray tube, i.e.- a television tube, or a fluorescent lamp. A phosphor consists of a matrix modified by an additive chosen so that it becomes optically active within the matrix, or compound. This is an example of a substitutional impurity in a lattice wherein the additive, usualty Ccdled an "activator", introduces a lattice defect that is optically active. However, the added impurity still follows all of the rules found for defects in a lattice, as shown by the following example. 

Consumer products require expensive magazine advertisements and television commercials. This can amount to 30% or 40% of the selling price. If a new laundry product is introduced, a large amount of money must be spent to convince supermarkets and/or mass distribution outlets to grant it shelf space. They must be convinced it will sell before they will put it on their shelves. They are only interested in items that will move. In 1968 Colgate introduced its new pre-soak, Axion . In the first 9 months it spent over 3,000,000 for advertisements alone- 640,000 for newspaper ads, 865,000 for network television, 886,000 for spot local radio commercials, 800,000 for spot local television commercials, and 199,000 for magazine ads.8 Airwick spent over 7,000,000 to introduce a new disinfectant-deodorant spray in 1973.7... 

Basic cable television service, which includes 16 channels, costs 15 a month. The initial labor fee to install the service is 25. A 65 deposit is required but will be refunded within two years if the customer s bills are paid in full. Other cable services may be added to the basic service the movie channel service is 9.40 a month the news channels are 7.50 a month the arts channels are 5.00 a month the sports channels are 4.80 a month. 

The most important use of barium is as a scavenger in electronic tubes. The metal, often in powder form or as an alloy with aluminum, is employed to remove the last traces of gases from vacuum and television picture tubes. Alloys of barium have numerous applications. It is incorporated to lead alloy grids of acid batteries for better performance and added to molten steel and metals in deoxidizing alloys to lower the oxygen content. Thin films of barium are used as lubricant suitable at high temperatures on the rotors of anodes in vacuum X-ray tubes and on alloys used for spark plugs. A few radioactive isotopes of this element find applications in nuclear reactions and spectrometry. 

Yttrium alloys have many applications. The metal doped with rare earths such as europium is used as phosphor for color television receivers. When added to iron, chromium, vanadium, niobium, and other metals it enhances resistance of these metals and their alloys to high temperature oxidation and recrystallization. It is a deoxidizer for vanadium and other nonferrous metals. Yttrium-aluminum garnets are used in lasers and in jewelery gemstones. Yttrium-iron garnets are used as transmitters and as transducers of acoustic energy. 

In 1985, the FDA ruled to allow DTC ads but stipulated that they must provide the same information as ads directed at physicians. Ads must present a fair balance of information on the drug, including a brief summary of possible side effects and risks. That made it difficult to advertise drugs on television and radio, where commercials were too short to include the... 

Simply watching television reveals the massive amount of advertising for prescription drugs that has developed over the decades. By 2005, spending on DTC ads for prescription drugs had reached 4.2 billion. The ubiquitous... 

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