Marketing techniques

Table 7.7 displays some properties of different extruded or injected woods compared to PVC. The value ranges are broad according to the various marketed techniques. 

ORGANOLEPTIC. A term widely used to describe consumer testing procedures for food products, perfumes, wines, and the like in which samples of various products, flavors, etc. are submitted to groups or panels. Such tests are a valuable aid in determining the acceptance of tlie products and thns may be viewed as a marketing technique, They also serve psychological purposes and are an important means of e valuating the subjective aspects of taste, odor, color, and related factors, The physical and chemical characteristics of foods are stimuli for the eye, ear, skin, nose, and mouth, whose receptors initiate impulses that travel to the brain, where perception occurs. 

However DeVine suffers from two commercial problems, the first is the rapid loss of viability which required Abbot to adopt a marketing technique akin to the handling of fresh milk. DeVine was made-to-order"... 

Drug sampling is an important, although controversial, marketing technique used by pharmaceutical companies. Over half of the 13.9 billion spent in 1999 on the marketing of prescription drugs by pharmaceutical companies was for free medication samples. ... 

Drug sampling is a controversial marketing technique used to promote pharmaceuticals. Pharmacists should be encouraged to get involved in efforts to promote safe and appropriate use of samples and ensure control and security. Clinics and institutions should have and enforce policies and procedures for managing samples. Control-... 

In the area of fertilizers, what combination of large-scale production and advanced marketing techniques will bring to the farmer the benefits of the lowest possible costs and at the same time provide an attractive return on their investment to the stockholders ... 

Large non-chemically oriented companies will enter and expand in the chemical field, bringing with them different marketing techniques and strategies which will have to be understood and dealt with. 

Therefore, competition will require that the basic producer of pesticides place increased emphasis on sophisticated marketing techniques, marketing research, technical service, advertising, sales promotion, and merchandising programs all directed to influence the farmer and support his selected distributors. 

In both the USA and Europe, advertising for patients is generally acceptable (although it is much more usual in the USA). Generally, approval of advertisements by local ethics committees is required. Mass marketing techniques and rapid recruitment of qualified patients by external agencies may well be highly cost-effective when clinical trials are planned or under way. 

Interviewee 31, a professional chef involved in artisan manufacture of pates, established her business through a pioneering market and found that because of the small scale, and low risk and investment involved, she was able to respond to consumer demand through trial and error, and experiment with marketing techniques and product development ... 

A few animal cloning industries market techniques for cloning pets. Genetic Savings and Clone is one such company. A related company, Viagen, which is part of Exeter Life Sciences, offers commercial cloning services for fiirm animals. 

This demonstrates one of the conditions under which such reinforcement works best - the expenditure of little additional effort on the part of the individual, together with the potential for a large payoff. This is the principle on which football pools and premium bonds work. Indeed, the use of prize draws is widely used as a marketing technique. There are some managers, incidentally, who object to such schemes on the basis that they involve paying people extra to do what they are already paid to do. This is, of course, a legitimate position to take, but in situations where all else has failed adherence to principles such as these may have a cost - in this example, continued high levels of absenteeism. 

For additional advice about questions, see the later section of this marketing techniques and tools section titled, Ask-Ask-Ask The Power of Questions. ... 

Expanded the breadth and depth of the marketing chapter (Chapter 14) which, while it continues to build on a simple, proven win-win marketing model, now includes an expanded discussion of marketing techniques and tools. The marketing model was retained, with added discussion, because of my even stronger belief in its value to those who offer and receive professional services. 

Covers traditional marketing techniques and theories aiongside the latest concepts in over 2,000 clear and authoritative entries. 

This book was not designed to be read cover-to-cover (unless you want to, of course). Each chapter provides practical marketing techniques and tactics you can use to promote your business and generate more leads. You can pick it up and choose what chapters to read at any time. For instance, maybe this week you want to leeirn about content marketing (Chapter 6), but next week you have a meeting with your executive team and need some tips on measuring and analjdics (Chapter 20). You can pick the book up at either one of those chapters and be ready to execute without too much jumping eiround. 

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