Sales promotion

McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. For more information, please contact George Hoare, Special Sales, at george hoare mcgraw-hill.com or (212) 904-4069. 

Chelsea House books are available at special discounts when purchased in bulk quantities for businesses, associations, institutions, or sales promotions. Please call our Special Sales Department in New York at (212) 967-8800 or (800) 322-8755. 

Hospitality available at sales promotions must always be reasonable in level and secondary to the main purposes of the meeting. It may be offered only to healthcare professionals. 

Allocated expenditure by companies on product promotion is limited. The aggregate sales promotional allowance will be set as a percentage of total industry NHS sales. The distribution... 

Attention is drawn to the requirements of Clauses 18 and 19 which prohibit the provision of any financial inducement for the purposes of sales promotion and require that any hospitality provided is secondary to the purpose of a meeting, is not out of proportion to the occasion and does not extend beyond members of the health professions or appropriate administrative staff. 

The use of competitions, quizzes and suchlike for the purposes of sales promotion are not necessarily an unacceptable form of promotion. Any competition must, however, be in good taste and must not involve any subject matter which is inappropriate for the promotion of a medicine as required under Clause 9.2. A competition is more likely to be considered acceptable if its subject matter is clearly related to the practice of medicine and pharmacy. 

The British Code of Advertising, Sales Promotion and Direct Marketing... 

Promotional activities (advertising, sales promotion, publicity). Organization and effectiveness of sales force... 

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