Market strategy

Market transformation is a strategic inteivention to achieve a lasting, significant share of energy-efficient products and seivices in targeted markets. Market transformation is essentially synonymous with marketing strategy as used in the private business world. 

The dramatic shift in consumer understanding and readiness to accept functional foods for health care means that clinically efficacious rice bran products can be introduced to the functional food market. Efficient marketing strategies through healthcare professionals need to be developed if rice bran products are to reach their target population. 

Thus, brands allow product differentiation, which, according to market theory and empirical evidence, results in a higher price than would be the case with perfect competition. Yet whereas patents provide rewards and incentives for those companies that assume the economic effort and the risk involved in research, brands benefit any company that has the wherewithal to develop effective marketing strategies and give doctors incentives to prescribe its products, regardless of their therapeutic value and the possible research orientation of the firm. 

Rechkemmer G. 2001. Funktionelle Lebensmittel-Zukunft de Ernahrung Oder Marketing-Strategie. Forschungereport Sonderheft 1 12-15. 

Marketing research studies, 15 638 Marketing strategy factors, 15 640—643 Market research, 15 630—631, 630-647. 

Value Pricing strategy and gross prices Overall product profitability Topics Market strategy (segmentation, competitive analysis, positioning) Marketing Mix (product, promotion, place, price)... 

Macro assumptions of impact of marketing strategies on compound uptake. 

Risks Associated with Not Integrating Commercial Assessments with Marketing Strategies... 

The situation is not different in the pharmaceutical world, where marketing strategies are developed on the basis of expectations of their effects on drug sales, market penetration, perceived quality, etc. Such strategies are often the product of implicit mental models, and are effective when they have their desired impact. But mental models are difficult to communicate, impossible to analyze or quantify, and hard to prioritize. As such, they often result in suboptimal decisions when it comes to strategy development and brand planning. 

Is there a way to evaluate how potential marketing strategies will affect the disease marketplace ... 

Dynamic models operationally define and quantify the flows of patients, which represent opportunities in a given marketplace. In general, the patient flow component recreates the structure and magnitude of patient movements within a simulation environment representing an indication marketplace. This type of operational examination of market dynamics becomes a useful commercial evaluation tool. In addition, it can help inform and test key marketing strategies considered for an NCE s brand plan designed to maximize that potential. 

The need for an integrated approach of tying commercial assessment of compoxmds to the marketing strategies designed to support them is met with the Dynamic Modeling approach. 

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