Market transformation

Market transformation involves coordination between large numbers of market players. It recognizes that because of returns to scale in manufacturing, uniform specifications are necessary to create the climate liccessai y to make investment in energy efficiency improvements. This coordination was devel-... 

A number of new technology promotion options are being explored in the lighting area. Work is undeiway on market transformation programs based on bulk procurement for improved efficacy incandescent light bulbs and for compact fluorescent lamps and fixtures. For incandescent lamps, adaptations of the infrared reflective lamp coating that is already in use on reflector bulbs are encouraged by the EPAct requirement. 

Ilinnels, M., and McMahon,]. E. (1997) Stakeholders and Market Transformation An Integrated Analysis of Costs and Benefits. Proceeding of the 1997 ACEEE Summer Study on Energy Efficiency in Buildings. Washington, DC American Council for an Energy -Efficient Economy. 

See also Cogeneration Demand-Side Management Engines Hydroelectric Energy Market Transformation Supply and Demand and Energy Prices Turbines, Gas Turbines, Steam. 

Wliile there is not a single, precise definition of market transformation in professional practice, the following definition captures the essential elements ... 

Market transformation is a strategic inteivention to achieve a lasting, significant share of energy-efficient products and seivices in targeted markets. Market transformation is essentially synonymous with marketing strategy as used in the private business world. 

These organizations vaiy significantly in their structure, funding and operation. However, their overall approach to market transformation is similar. Market transformation typically includes the following steps (not necessarily in sequence) ... 

Typical measures used with market transformation programs may include the following ... 

Eto, J. Prahl, R. and Schlegel, J. (1996). A Scoping Study on Energy-Efficiency Market Transformation by California... 

Geller, H., and Nadel, S. (1994). Market Transformation Strategies to Promote End-Use Efficiency. Annual Review ot Energy and the Environment 19 301—346. 

Nadel, S., and Latham, L. (1998). The Role of Market Transformation Strategies in Achieving a More Sustainable Energy Future. Washington, DC American Council for an Energy-Efficient Economy. 

York, D., ed. (1999). A Discussion and Critique of Market Transformation Challenges and Perspectives, Report 186. Madison, WI Energy Center of Wisconsin. 

Sadamichi, Y., Kimura, Y., Widiyanto, A., Kato, S., Maruyatna, N., Nishimura, A., 2003. LCA evaluation of reuse/recycle impact for environmental conscious industrial products. In Environmentally Conscious Design and Inverse Manufacturing, 2003. EcoDesign 03. 2003 3rd International Symposium, 8—11 December 2003, pp. 339—343. Tokyo, Japan. SMART, December 15, 2004. Sustainable Textile Standard 2.0 -Promoting Sustainable Textile Achievement, the Institute for Market Transformation to Sustainability, Einal Approved Consensus Ballot Version. 

Munford M (2014) The tech for good market transformers society s major challenges. Daily Telegraph, 14 Dec 2014... 

Accelerating Green Building Market Transformation with Information Technology... 

Over the past decade, the day-to-day tools underlying LEED have been a simple paper scorecard and, at the end of the process, a glass plaque displayed in a building lobby. It is remarkable to consider the impact that these simple elements have had on the industry. Today, we have the opportunity to build on these fundamental goals and concepts with information technologies that can vastly accelerate and scale up their impact. This paper describes one vision for this new phase of information-powered, analytically driven market transformation. 

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