Lead market strategy in the cellular mobile telephony industry

4 Lead market strategy in the cellular mobile telephony industry 

At the end of the 1980s, at the latest in applying the lead market criteria US and Japanese firms could have sensed that a pan-European cellular standard would be a promising candidate for a dominant design in the 1990s, because of its 

In 1973, Martin Cooper, a project manager at Motorola, presented a working handheld radio phone, the Dyna-Tac, to the public (Motorola corporate information). Pimple (1978) reports that Japanese NTT had developed a prototype for a handheld phone in the late 1970s and expected to introduce it in the 1980s. Tbe Wall Street Journal reported on Sep. 25, 1980, the headline Mobile Phones Fit for Pocket, May be Near . 

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