Demand management roles

These recommendations open the topic of possible roles for the supply chain manager, a role that is potentially broader than that of the demand manager. We address that role next. 

Introduction and Commercial Application The reservoir and well behaviour under dynamic conditions are key parameters in determining what fraction of the hydrocarbons initially in place will be produced to surface over the lifetime of the field, at what rates they will be produced, and which unwanted fluids such as water are also produced. This behaviour will therefore dictate the revenue stream which the development will generate through sales of the hydrocarbons. The reservoir and well performance are linked to the surface development plan, and cannot be considered in isolation different subsurface development plans will demand different surface facilities. The prediction of reservoir and well behaviour are therefore crucial components of field development planning, as well as playing a major role in reservoir management during production. 

The application of the science of human factors to eliminating error in all aspects of process design, management, operation, and maintenance is the focus of this work. Human error has been a major cause of almost all of the catastrophic accidents that have occurred in the chemical process industries (CPI). If one adopts the broad view of human error as being the result of a mismatch between human capabilities and process demands, then clearly management s role is critical in the following areas ... 

Chapter 1, The Role of Human Error in Chemical Process Safety, discusses the importance of reducing human error to an effective process safety effort at the plant. The engineers, managers, and process plant personnel in the CPI need to replace a perspective that has a blame and punishment view of error with a systems viewpoint that sees error as a mismatch between human capabilities and demands. 

Customer orientation and initial solution-free formulation of customers wishes, as an orientation for product development, appear to be promising approaches for innovations with regard to the application safety of chemicals-based products. However, the initiative for this is not mainly due to substance manufacturers, but rather to the chemicals users being close to the consumers. To what extent the commercial/industrial chemicals end-users (users of production auxiliary materials that are not included in the product) also transform the latent desire for application-safe products into effective demand behaviour, depends on other constellations of motives than those of private end-consumers. The employers liabihty insurance, chambers of commerce and industry, branch associations, trade unions and management boards of large-scale companies play a key role in making quality and competition effective as drivers for innovation here too. 

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