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Consumer market segments others

In health care the existence of a number of different sources of high quality and detailed quantitative market data for such analyses confers an advantage over many other industrial markets. This is not so in many other business markets, such as chemicals or other commodities, and is more akin to consumer market data. Hence it is possible to generate analysis of data at a high level of granularity at a quantitative level rather than having to rely on qualitative research based only on small samples of the market for the estimation of segments or, of product use. [Pg.40]

According to the same study, in 2003 the overall sensor market will be 42.2 billion, and the automotive sensor market will be about 10.5 billion, or 25% of the overall sensor market. This is by far the largest of the market segments mentioned above. Taking into account the tendency of automotive sensors to be lower in cost than sensors in other segments (with the possible exception of the consumer electronics market), the large share of the automotive sensor market is even more pronounced if one looks at production volumes. [Pg.8]

The market segment of fresh prepared foods depends on the use of plastics to provide the tailored barrier properties and/or modified atmosphere needed to maintain acceptable quality in the product for the required time. Many of these products were not available at all only a few years ago. Now you can purchase salad ready to eat, fresh pasta ready to be cooked that can be kept in yonr refrigerator for several weeks, cheese already grated, carrots already peeled, and a variety of other products—all dependent on plastics both to maintain quality and to allow the consumers to see the product and be convinced to purchase it. [Pg.144]

The off-line system constitutes the generic engine box and it is identical for all applications. The input data and the user interface were customized. Input data concern primarily the types of products offered for sale, and this is already part of the business strategy of the institution. Similarly, some institutions may have views on market trends and may wish to convey those to their clients in the specification of scenarios. More often than not, however, they rely on market expectations from other sources. The information required on the part of the consumer is also custom-made for each application, driven by the market segment at which the business is aiming. Similarly the requirement for the user-interface hinge upon the core business of the sellers and is well-understood by their marketing departments. [Pg.798]


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See also in sourсe #XX -- [ Pg.130 ]




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Market segmentation

Market segments

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