Applications and case studies

Three case studies are presented in this section. The first two studies desalbe the application of conceptual profiling to High Street pharmacy retailer brands and to the development of a derived index of fit-to-brand in the Single Malt Scotch Whisky category. The third study explores the relationship between our derived index of fit-to-brand and new product sales volumes. 

1 Case Study 1 - Expedited conceptual profiling of three 

UK High Street pharmacy retailers using MMR s General Conceptual Lexicon  

This case study demonstrates MMR s General Conceptual Lexicon (Fig. 5.3). It is used in conjunction with 2-way B WS (our preferred quantification tool) rather than Bullseye (our expedited quantification tool) simply because there is no real time or cost saving when less than four objects are profiled. 

The research was conducted amongst 300 UK residents who regularly make purchases from High Street pharmacy/healthcare retailers. All had recent experience of two or more of the retailers in question and awareness of the third. The research was conducted online and the time taken from inception to completion of the initial analysis was approximately 1 week. 

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Solomon El, Hanson MA (1999) In Solomon El, Lever ABP (eds) Inorganic Electronic Structure and Spectroscopy, vol 2. Applications and Case Studies. Wiley, New York, p 43... 

Solomon, E. I. Lever, A. B. P. Inorganic Electronic Structure and Spectroscopy Applications and Case Studies, Wiley New York Vol. 2, 1999. 

ELAP can be used for automatic generation of site points for docking, automatic generation of 3D fingerprints descriptors for ligands and proteins ready for che-mometric analyses and lead optimization. After a brief review of the theory underpinning the ELAP software, this chapter will illustrate some of its applications and case studies. 

Effect on Confined Systems Corrosion Problems Fracture Fatigue Nano Characterisation Test Methodology Computer Simulation Surface Modification Surface Treatments Surface Problems in Contact Mechanics Fracture Mechanics Coupled Analysis and Experiments Thin Coatings Thick Coatings Contact Mechanics Material Surfaces in Contact Applications and Case Studies Indentation and Hardness Adhesion Bonding. 

This book features treatment of hazardous waste runoff, acid mine leachate, landfill leachate, and industrial waste. Contents include add mine drainage, subsurface treatment, point and nonpoint sources, hydrophyte considerations, Industrial applications, and case studies. 

Classification and Types of Robots 374 APPLICATIONS AND CASE STUDIES 388... 

Asakura, T, and Fujigaki, Y. (1993), The Impact of Computer Technology on Job Characteristics and Workers Health, in Human-Computer Interaction Application and Case Studies, M. J. Smith and G. Salvendy, Eds., Elsevier, Amsterdam, pp. 982-987. 

Hybrid Membrane Systems -Applications and Case Studies... 

Hybrid membrane systems - applications and case studies... 

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