Retail brands

Three case studies are presented in this section. The first two studies desalbe the application of conceptual profiling to High Street pharmacy retailer brands and to the development of a derived index of fit-to-brand in the Single Malt Scotch Whisky category. The third study explores the relationship between our derived index of fit-to-brand and new product sales volumes. 

Many coimtries have their own local carbon label initiatives that require the placement of environmental information on products. As a result, retailers, brands and suppliers need to understand the various requirements from coimtry to coimtry in order to collect appropriate information along their supply chains. 

About GAFTI - Global Apparel, Footwear and Textile Initiative is an initiative to bring retailers, brands, mills and factories together to improve efficiencies and set standards globally. Because there is no single soiuce of standards, there is a lack of standardization in the apparel, textile, and footwear... 

Avery Dennison helps make brands more inspiring and the world more intelligent For more than 75 years, the company has been a global leader in pressure-sensitive technology and materiab, retail branding and information solutions, and organization and identification products for offices and consumers. A Fortune 500 company with sales of 6.5 billion in 2010, Avery Dennison is based in Pasadena, CA, and has employees in over 60 countries. For more information, visit www.averydennison.com. 

Brand label manufacturers traditionally do not own their retail stores, and department stores do not have their own factories. This easily leads to competitive disadvantage in comparison with the vertical retailers, who have their own retail stores and have tight control over their manufacturers. To survive in today s marketplace against the vertical retailers, brand labels and department stores need to integrate their processes and systems from point of sale back into the factory. Elow can this be done ... 

Sources 1. For Indian prices in col (2) median prices of retail brands accounting for 1% or more of the market. Market share data have been obtained from the Sales audit data of AIOCD Pharmasofttech PMACS Pvt. Ltd (AIOCD-AWACS), a pharmaceutical market research company Price data have been obtained from CIMS (2013). 

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