Expedited quantification

This case study demonstrates MMR s General Conceptual Lexicon (Fig. 5.3). It is used in conjunction with 2-way B WS (our preferred quantification tool) rather than Bullseye (our expedited quantification tool) simply because there is no real time or cost saving when less than four objects are profiled. 

Case Study 2 - Developing a derived index of fit-to-brand using conceptual profiling with expedited quantification... 

This case study describes the application of conceptual profiUng to obtain a derived index of fit-to-brand in the SMSW category. In this case, Bullseye , our expedited quantification tool, is used as an alternative to 2-way BWS. 

The study of the concentration and distribution of trace metals started with the 1987-1988 expedition and at the beginning it was focused on the quantification of metals in dissolved, particulate and sediments phases. Afterwards, the work was planned in order to obtain data and information useful to understand the role and the fate of trace metals during processes, such as ice melting and biogeochemical cycles. 

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