And the public image

W.F. Furter, Chemical Engineering and the Public Image, in W.F. Furter (Ed.), History of Chemical Engineering, Advances in Chemistry Series no. 190, ACS, Washington, 1980. 

Priest S, Gillespie A (2000). Seeds of discontent Expert opinion, mass media messages, and the public image of agricultural biotechnology. Sci. Engin. Ethics. 6 529-539. 

Odor is of prime importance because a petroleum solvent is often used in closed rooms moreover, the idea of odor is tied instinctively in the public image to toxicity. Odor is a function of the solvent s composition and volatility. Generally, the paraffin hydrocarbons are less odorous while the aromatics are more so. 

As already mentioned, much of the use for plastics just after World War II was as a cheap substitute for traditional materials, and in other cases the material was used for its novelty value. In many instances the result was detrimental to the industry and it required several years of painstaking work by the technical service departments of the major plastics materials manufacturers before confidence was regained in the use of plastics. Even today the public image of plastics is not entirely positive and the significant contribution of plastics to raising the standard of living and quality of life is not fully recognised. 

In 1900, there were only a few thousand motor vehicles in the United States and the public had a choice between steam, electric, or gasoline automobiles. A gasoline-based transportation system was not a foregone conclusion. The public had become used to horses and the image of sitting near a boiler, battery or gas tank and moving by a series of explosions, was not attractive. 

The QAP is a proactive tool that can be used to assess the potential impact of information from one system on another. An ineffective or inefficient customer complaint-handling process is not only a reflection of the company from the customer s perspective but quickly becomes a regulatory concern. This could ultimately result in the recall of product from the market and affect the public image of the company. An effective recall prevention program is closely linked to an effective QAP that consistently identifies deficiencies in customer complaint handling and expeditiously corrects them. (Fig.l). 

Moreover, new biomimetic materials generate new perspectives on nature and artefacts that could help change the public image of chemistry. The development of synthetic materials - synthetic dyestuffs in the late nineteenth century and synthetic textiles in the twentieth century - has been celebrated as the triumph of artificial over natural products. In contrast to synthetic materials of the plastics era, composite materials (though still artificial and even more artificial than the conventional plastics) have turned the chemist s attention back to nature. 

Beretta, Marco. Chemical Imagery and the Enlightenment of Matter. In Science and the Visual Image in the Enlightenment, ed. W. Shea (Science History Publications, 2000). 

External affairs and investor relations should have a small group of experts at the corporate center, and the SBU external affairs personnel should have dotted line relationships with it. The corporate unit should focus on corporate identity to create a consistent and positive public image of the corporation. It should use issue management to shape public opinion, to pre-empt crises, and to cultivate a strong image and reputation for the company, and it needs to deal openly and honestly with crises when they occur. All external inquiries should be handled by the central unit - with the exception of public relations initiatives directly related to marketing efforts in the divisions (e.g., the launch of a new product). 

Philosophy of literature Another important field for making the implicit explicit is the literature insofar as they mediate the public image of scientists. There are many complaints about the gap between the two cultures and about the bad image of scientists, expressed in such figures as the mad scientist. It is also well known that scientists in the media frequently appear as a mixture o f the medieval alchemist and the... 

While this volirme cannot of course cover the full complexity of the issue, it does however provide for the first time an in-depth imderstand-ing of the historical origin and development of the public images of chemistry. Keeping in mind the gradual differences and interactions, the volume is divided into three parts devoted to popular images, self-images, and mediated images of chemistry in the nineteenth and twentieth centuries. 

September 2004 and a session on Contexts of Popularization at the 5th International Conference on the History of Chemistry in Lisbon, Portugal, 6-9 September 2005. Additional papers have been invited to complement the scope. Most of the chapters have been published before in 2006 and 2007 in serious of special issues of the journal HYLE International Journal for Philosophy of Chemistry (www.hyle.org). Putting them all together now, we can firmly say that this is the first comprehensive volume on the public image of chemistry. 

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