Marketing effort

Early marketing efforts for spunbonded fabrics centered on their substitution for existing, ie, woven, textile fabrics. Generally, success was achieved ia areas where only fiinctionahty was important. Extremely slow progress has occurred ia areas where textile-like aesthetics are required. Nevertheless, spunbonded fabrics are recognized as a unique class of materials within the general category of nonwoven fabrics (see Nonwoven fabrics, staple fibers). 

By 1900, other products from petroleum began to take on importance. Lubricants especially became prominent. This was due to the growth of industrialization in the United States, a shortage of naturally occurring lubricants (e.g., vegetable and whale oils), and an intense and creative marketing effort on the part of Rockefeller and his Standard Oil Trust. By 1910, Standard Oil Trust was also marketing coke and asphalt to a variety of manufacturers as well as the construction industry. 

Demand-oriented management concepts focus on sales price and sales quantity decisions to maximize turnover with a given or unrestricted supply. Demand-oriented research areas are micro-economics specifically for price mechanisms (Varian 1994), sales and marketing (Effort 1998 Kilter/Keller 2005) and recently revenue management (Cross 2001 Tallury/Van Ryzin 2005). 

Tamifiu and Relenza did not sell well at first for common fiu, because doctors and the public choose the fiu vaccine for prevention. Therefore, antivirals as treatment were not profitable, so much so that Roche scaled back their marketing efforts for Tamifiu. Gilead accused Roche of a consistent record of inactivity and neglect and wanted to take back its right in 2005. The issue was settled after Roche increased their compensation to Gilead. 

Berndt, Ernst R., Ashoke Bhattacharjya, David Mishol, Ahnudena Arcelus, and Thomas Lasky. 2002. An Analysis of the Diffusion of New Antidepressants Variety, Quahty, and Marketing Efforts. Journal of Mental Health Policy and Economics 5( 1) 3-17. 

The use of herbs has also been fueled by the increased awareness of clinical depression and its treatment as a result of the marketing efforts of major pharmaceutical companies. That effort has transformed prescription antidepressants into one of the largest dollar sales category in pharmaceuticals such that the sales for a block buster antidepressant can be more than 2 billion dollars per year. Not surprisingly, then, herbal remedies or phytomedicine has also become a multibillion dollar industry in the United States with an estimated one in ten Americans having used herbal agents within the past year, with or without their physician s knowledge. 

This was designed as a CaC03 scale inhibitor and corrosion inhibitor. It was also designed as a replacement for traditional phosphonates, but marketing efforts do not appear to have proved particularly successful in completely replacing them in typical All Organic formulations. 

However, high U.S. diesel fuel prices may put a spoke in marketing efforts. Adding insult to injury is the added costs of transitioning to low-sulfur diesel fuel and a higher federal excise tax (24.4 cents per... 

What are the different philosophies that may be used to guide the marketing efforts of a company ... 

The final part of a marketing plan is a control process that will allow assessment of performance in comparison with selected objectives. When such monitoring is combined with feedback and adjustments, then the success of a pharmacy s marketing efforts will be enhanced. This approach can be viewed as a quality improvement process that is linked to marketing objectives (Gronroos, 2000). The scope of such a process could include the quality of care, financial performance, patient satisfaction, and service growth. 

Tourist destinations, even more than basic consumer products such as food or household items, are viewed and presented in selective and diverse ways. Tourist places are not just used or promoted by the tourism industry, but are frequently shaped by marketing efforts. In this sense tourism forms and reforms its own product. At the same time, other community and economic forces also shape the destination. As Hughes suggests ... 

Destination marketing efforts in tourism do attract frequent criticism of this type because of suggested distortions in the way communities and settings are presented the argument being that there is a tendency to emphasise the cliched past rather than the evolving complexities of the present (Moscardo Pearce, 2003 Saarinen, 1998). In order to understand the basis of this distortion argument, it is useful to review the multiple ways in which destinations can be characterised. 

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