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Advertising mechanics

The Internet advertising mechanism works much the same way as its "real world" counterpart. Company Homepages are electronic brochures and are disseminated by using new methods. But the methods are actually not new, they are basically the same as those used in printed journals This is efficiently done on an online Journal like NDTnet where advertising is concentrated in a virtual NDT Exhibition that attracts many readers to the site. The exhibitors have had good experiences with their presentations In contrast to individual Homepages which may often experience minimal traffic, NDTnet is visited by more than 6000 readers each month. Links to its exhibitors Homepages increase the audience and the information available. [Pg.978]

The first slaughterhouse in Denmark for organic meat was set up in 1994, for an organic pig farm nearby. It now produces organic cold meats and sausages. It advertises its products by informing the consumers that their products are made without additives, that all the meat is hand-cut, and that no mechanically recovered meat, blood plasma and extra meat proteins are ever used. [Pg.138]

Some information (e.g. reproductive state) appears to be contained solely within the chemical matrix of certain marks, particularly within the stable genital secretions. Thus, longer-lasting signals may be broadcast to any animal that comes in contact with labial or scrotal marks. Such a scenario seems particularly applicable to females that scent mark most frequently prior to the onset of estrus cycles, but nonetheless when their sex steroids are on the rise (Drea 2007). Such advertisement may encourage male immigration at a time that would maximize the opportunity of female mate choice, even if the mechanism of, or criteria for, selection remain obscure. [Pg.100]

Gosling, L.M. (1990) Scent-marking by resource holders alternative mechanisms for advertising the costs of competition. In D.W. Macdonald, D. Muller-Schwarze, S.E. Natynczuk (Eds.), Chemical Signals in Vertebrates 5. Oxford University Press, Oxford, pp. 315-328. [Pg.278]

I have a spam mystery question that maybe one of you can solve. I read in the March 13,2004, New Scientist about a man who tried to order every product that was sent to him in the form of200 spams. None of the offers he received turned out to be real. He said that none of the advertisements carried Web, e-mail, or postal addresses that worked. None had a mechanism to relieve him of his money. None were actually trying to sell anything. So, what exactly is the purpose of this spam Who benefits from the communications that serve no commercial purpose Were the messages he received simply the results of people testing spam-sending software Could they be decoys to slow down law enforcement in their search for actual scams ... [Pg.145]

From the Advertisement to Robert Boyle, Mechanical Origin and Production of QualitieSy as given in the source-book, Marie Boas, Robert Boyle on Natural Philosophy (Bloomington, Indiana Indiana University Press, 1965), 234. [Pg.49]

Mechanical and ultra-high yield pulps are used primarily for low-value, short-life grades of paper such as newsprint and advertising, catalog, and directory papers. Their use in more valuable paper products is severely restricted by the rapid yellowing which occurs upon exposure to daylight, a phenomenon which is attributed to the photooxidation of lignin. [Pg.122]

Moisturizers form a prominent part of the skin healthcare market, which currently estimated at US 8 billion. It is a growing market.39,40 The effect on the economy is however not limited to producers of cosmetics or cosmeceuticals. Moisturizers regularly advertised and as such probably give substantial revenue for all media companies. These creams and lotions therefore form a valuable consumer good which is produced and marketed on an industrial scale, and is subject to the same mechanisms as other consumer goods. [Pg.152]

Conformable displays can typically replace rigid displays everywhere design freedom is important, for example advertisement, car dashboards, etc. If the conformable display is thin enough it can also be used to replace glass-based displays in the mobile market (e.g. in pdas, cell phones, etc). The mechanical properties of a conformable display are less demanding than those of flexible and Tollable displays, because it needs to be bent only once. [Pg.344]

Art s utopia, the counter-factual yet-to-come , is draped in black.45 Darkness marks the place where possibility holds out against actuality. Black works against the deceitful sensuality of culture s facade. Adorno s insistence on black reacted to what seemed a world of ever-louder colours. In 1959 he observed colour s high-pitched shriek in all too much more intense and conspicuous colours . These new colours turned book jackets into advertisements for themselves, in efforts to shake off all that is bookish, old-fashioned and retrogressive about the book.46 Parodic sheen was too able to be misunderstood. Colour may be life s colourful reflections, but it was also a mechanism for drawing attention to the commodity heaven of the post-war. These new commodity colours were synthetic, and the synthetic came to be a testament to the new improved temper of life itself. [Pg.233]

Quantum chemistry, a traditional core area of computational chemistry, was requested in fewer than ten of the C EN advertisements. Perhaps not surprisingly, most of the jobs requiring an interest in theoretical chemistry or quantum mechanics were in academia. Likewise molecular simulations, another favorite and important field in academia, is not a skill in exceptionally high demand in industry. [Pg.308]

Whenever a product and its medical claim are promoted, there must be provision for the recipient of the information to obtain additional comprehensive information about the product. Advertising in print must be accompanied by the brief summary of risks. The FDA permits print advertising directed at the consumer to be accompanied by a consumer-directed brief summary, which can be in the form of a Q A. If a product is promoted directly to the consumer through a television commercial, then provision must be made to assure that the consumer can obtain substantial additional information needed to assess the benefits and risks of the product. Under an FDA guidance issued in August 1999, this requirement can be met through four mechanisms an 800 number that the consumer can call to ask that the information be mailed or read referral to an internet site information in an advertisement in a current issue of a magazine or materials that can be obtained from a health care provider. ... [Pg.60]

In addition, abbreviated advertisements must include prominent information about adverse event-reporting mechanisms. [Pg.174]


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See also in sourсe #XX -- [ Pg.60 ]




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