Sensory research consumers

Another strength compared to conventional profiling methods is the possible adaptation of rapid sensory profiling techniques so that they can be used with consumers. Sensory and consumer scientists, as well as market researchers, have quickly realized the advantage of these methods. Accordingly, most of these methods allow for better taking into account inter-individual differences in human perceptions. 

Varela, P. and Ares, G. (2012). Sensory Profiling, the blurred line between sensory and consumer science. A review of novel methods for product characterization. Food Research International, 48, 893-908. 

Stone, H. and Sidel, J.L. (2007). Sensory research and consumer-led food product development. In MacFie, H. (Ed.), Consumer-Led Food Product Development. Woodhead Publishing Limited, Cambridge, UK. 

Insights into measuring emotional response in sensory and consumer research... 

This chapter begins with a general definition of emotion and discussion of the importance of measuring emotion in sensory and consumer research. General approaches that are used to measure emotions are briefly laid out. Some of the verbal self-report emotion lexicons described in the current literature, and their applications in the sensory and consumer fields, are reviewed. The aufhors will also discuss how consumer emotional responses can be related to the output of sensory descriptive analysis. Finally, some unresolved issues in verbal self-report emotion measurement and topics for future research are discussed. 

Emotion research is a new area of research for sensory and consumer researchers, and the impact is far reaching and there is still much to consider. Consequently, the potential for further work is considerable and general ideas for future research follow. 

Ng M., Chaya C. and Hort, J. (2012b) Liking sensory attributes obtained from QDA and TDS to liking and emotional response. Poster Presentation in 5th European Conference on Sensory and Consumer Research (Eurosense), Bern, Switzerland. 

Since, especially for consumer journeys, it is important to measure product liking at the right place and time, we have chosen the consumer journey of a body care product as case study because it nicely offers the opportunity to assess the strengths and weaknesses of mobile sensory research. 

EuroSense Conference (European Conference on Sensory and Consumer Research)... 

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