Verbal self-report

This chapter begins with a general definition of emotion and discussion of the importance of measuring emotion in sensory and consumer research. General approaches that are used to measure emotions are briefly laid out. Some of the verbal self-report emotion lexicons described in the current literature, and their applications in the sensory and consumer fields, are reviewed. The aufhors will also discuss how consumer emotional responses can be related to the output of sensory descriptive analysis. Finally, some unresolved issues in verbal self-report emotion measurement and topics for future research are discussed. 

In verbal self-report, subjects are asked to express their emotions verbally by means of open-ended questions, or to rate their emotions using Likert (or intensity) scales, CATA or best-worst-scaling (BWS). Unlike Likert scales, CATA questions allow subjects to sin tly check (or select) attributes that are relevant to them without having to be forced to rate all attributes on a scale. Eor BWS, subjects are presented... 

Application of verbal self-report emotion techniques in the sensory and consumer field... 

Unresolved issues and topics for future research in verbal self-report emotion measurement... 

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