Insights into measuring emotional response in sensory and consumer research

PepsiCo Europe R D, Leicester, UK and University of Nottingham, Nottingham, UK University of Nottingham, Nottingham, UK [Pg.71]

Emotions and feelings are not a luxury they are a means of communicating our states of mind to others. But they are also a way of guiding our own judgments and decisions. Emotions bring the body into the loop of reason. [Pg.71]

Rapid Sensory Profiling Techniques and Related Methods. http //dx.doLors/10.1533/9 rei7824225S7.1.71 [Pg.71]

Rapid Sensory Profiling Techniques and Related Methods [Pg.72]

Consequently, the knowledge and capability to define, measure and understand how emotions are connected with respect to specific producfs and brands via sensory attributes could ultimately provide a decisive and competitive advantage in the marketplace. [Pg.72]

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