The importance of measuring emotions in sensory and consumer research

3 The importance of measuring emotions in sensory and consumer research 

Advances in neuroscience and psychology in recent years have not only identified some key brain regions that process emotions (i.e. the prefrontal cortex, amygdala. 

Rapid Sensory Profiling Techniques and Related Methods 

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This chapter begins with a general definition of emotion and discussion of the importance of measuring emotion in sensory and consumer research. General approaches that are used to measure emotions are briefly laid out. Some of the verbal self-report emotion lexicons described in the current literature, and their applications in the sensory and consumer fields, are reviewed. The aufhors will also discuss how consumer emotional responses can be related to the output of sensory descriptive analysis. Finally, some unresolved issues in verbal self-report emotion measurement and topics for future research are discussed. 

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