Emotional response measurement

This is defined as the tendency to inhibit emotional responses during a crisis (Roger and Nesshoever, 1987). The scale which measures this concept has four factors, namely ... 

Third phase the general loss of drive is only minor whereas emotional responsiveness is still reduced the patient seems to be indifferent and shows little spontaneity the antipsychotic drug effect is retained and, in many cases, the patient s insight into his illness (and hence also the possibility for psycho- and sociotherapeutic measures) increases. 

Insights into measuring emotional response in sensory and consumer research... 

This chapter begins with a general definition of emotion and discussion of the importance of measuring emotion in sensory and consumer research. General approaches that are used to measure emotions are briefly laid out. Some of the verbal self-report emotion lexicons described in the current literature, and their applications in the sensory and consumer fields, are reviewed. The aufhors will also discuss how consumer emotional responses can be related to the output of sensory descriptive analysis. Finally, some unresolved issues in verbal self-report emotion measurement and topics for future research are discussed. 

However, to the authors knowledge, not many attempts can be found in the current sensory field to identify the relationship between sensory properties of food and consumer emotional response. Indeed, it might be commercially sensitive for companies to publish such findings. Thomson et al. (2010) were probably among the few in the current sensory arena who have attempted to demonstrate the relationship between sensory attributes and consumers conceptualizations by identifying which of the sensory attributes in commercial chocolate, measured by quantitative descriptive analysis (QDA), evoked which conceptual response in consumers. For example, cocoa flavour (sensory attribute) was found to evoke energetic and powerful conceptualizations in consumers. 

Chaya C., Pacoud J., Ng M. and Hort J. (under review) Measuring the emotional response to beer and the impact of sensory and packaging cues. Journal of the American Society of Brewing Chemists. 

Ng M., Chaya C. and Hort J. (2013a) Beyond liking Comparing the measurement of emotional response using EsSense Profile and consumer defined check-all-that-apply methodologies. Food Quality and Preference 28 193-205. 

Cardello, A.V., Meiselman, H.L., Schutz, H.G., Craig, C., Given, Z., Lesher, L.L. and Eicher, S. (2012). Measuring emotional responses to foods and food names using questionnaires. Food Quality and Pr erence, 24, 243-250. 

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