Research consumer behavior

Roberts, J. A., and D. R. Racon. (1997). Exploring the subtle relationships between environmental concern and ecologically conscious consumer behavior. Journal of Business Research 40(1) 79-89. 

WRAP (Final Report, 2012 Dynamics) research group has also focused on the consumer intervention phase of textile products where the highest environmental influences are added to the energy footprint and carbon footprint chains. In the study, a series of consumer interventions were tested for their influence on carbon footprint results. Reducing measures to change consumer behavior during the use phase of clothing are listed as follows ... 

Ha-Brookshire, J.E., Hodges, N.N., 2009. Socially responsible consumer behavior Exploring used clothing donation behavior. Clothing and Textiles Research Journal 27, 179—196. 

Laros F.J.M. and Steenkamp J.-B.E.M. (2005) Emotions in consumer behavior A hierarchical approach. Journal of Business Research 58 1437-1445. 

In communicating information about a food scare, there is recent evidence that the media might be more influential than one-on-one interactions. Empirical research conducted in April 1998 indicated that mass media had a negative impact on consumer risk perceptions, health concerns, and attitude and behavior toward meat. Compared to alarming reports of the press, personal communication (through butchers for meat products, for example) had only a small effect on consumer decision making (Verbeke et al., 1999). 

By decoupling risk response behavior into the separate components of risk perception and risk attitude, a more robust conceptualization and prediction of consumer reactions are possible. The insights that result from decoupling risk perceptions and risk attitudes can yield important implications. Consider the two following outcomes from a program of research by Pennings et al. (2002) ... 

Outcome 1. Suppose that risk perception is the main driver of a consumer s reaction to a food safety scare. This would suggest that communicating research information effectively is a powerful tool in changing behavior. That is, providing and communicating the true probabilities of being exposed to the risk (when possible) will be a useful way to respond to consumers concerns. 

For decades, researchers in environmental sociology, geography, and marketing have attempted to explain these kinds of behaviors, along with the embrace of alternatives. Empirically comparing ecologically motivated consumers ( greens )... 

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