Questionnaires designs

Oppenheim, A.N. (1966) Questionnaire Design and Attitude Measurement. London Heinemann. 

The final chapters (18 and 19) cover some real-world problems that students probably will not run into until their final year, when carrying out their own independent research projects. The issues considered are multiple testing (all too common in student projects ) and questionnaire design and analysis. While the latter does not introduce many fundamentally new concepts, the use of questionnaires has increased so much, it seemed useful to bring together all the relevant points in a single resource. 

The book s illustrative examples are all taken from the pharmaceutical sciences, so students (and staff) in the areas of pharmacy, pharmacology and pharmaceutical science should feel at home with all the material. However, the issues considered are of concern in most scientific disciplines and should be perfectly clear to anybody from a similar discipline, even if the examples are not immediately familiar. Material is arranged in a developmental manner. Initial chapters are aimed at level 1 students this material is fairly basic, with special emphasis on random sampling error. The next section then covers key concepts that may be introduced at levels 1 or 2. The final couple of chapters are most likely to be useful during final year research projects These include one on questionnaire design and analysis. 

A.N. Oppenheim, Questionnaire Design, Interviewing and Attitude Measurement, Pinter Publishers, London, UK,... 

Approximately 2,000 men and 2,000 women completed a questionnaire designed to assess their level of physical activity. They were studied for fourteen years and were observed for the manifestations of CVD. Death due to CVD, IHD, and all other causes decreased In men as their physical activity Increased. 

Immediately after the 2-1/2 hour service, individual reactions of both subjects and controls were taped, as was the group discussion that followed. In the following week, each subject wrote an account of his experience and completed a questionnaire designed to measure the factors listed earlier on a qualitative, numerical scale. Six months later they were interviewed again and completed a follow-up questionnaire. 

In addition to the briefing, study volunteers were asked to complete a questionnaire designed to obtain information on specific criteria that could disqualify them from participating in the study. Exclusion criteria consisted of conditions that would impact the validity of either study effects or exposure measures. Those criteria were as follows ... 

Bradburn, N., Sudman, S., Wansink, B. (2004). Asking questions The definitive guide to questionnaire design (rev ed.). San Francisco, CaUfomia Jossey-Bass. 

This approach to marketing sees respondents presented with questionnaires designed to measure their activities, interests and opinions (AIO). The major dimensions used to measure the AIO elements, and those that segment respondent demographics, are presented below (Figure 4.1) ... 

The main aim of the questionnaire design is to capture the voice of customer (VOC) in redesigning the curriculum. The questionnaires were designed and modified on... 

A questionnaire designed to measure driving aggression more directly was developed by James and Nahl (2000), and reproduced in Table 9-3. The scale consists of 17 statements, ranging from very mild expressions of aggression to very extreme ones. As in Reason s questionnaire, the respondent s task is to state the extent to which these statements apply to him or her. 

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