Programs to be Measurable

After all, getting leads and knowing that they have contributed to revenue by becoming a customer is a critical element to successful lead generation. By thinking about metrics and designing your programs to be measureable, you can be on your way to that cushy seat in the board room. 

The best marketing plans are created with measurements in mind before the program has even been executed. And yes, all of your lead-generation programs are indeed measureable. Even the channels you might have a tough 

What will you measure When will you measure How will you measure  

So how do you start thinking about making progreuns measureable Read on to find out. 

One of the first elements to keep in mind is to make your goals attainable. Start small, think big, and work quickly. This means don t overdo it. If your company has never created a Twitter account, gaining 100,000 followers in the first 6 months and tweeting 10 times a day might not be realistic. Think about the following items before you determine your goals  

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Design all of your lead-generation programs to be measureable... 

In addition to fulfilling the in-house requirements for quality control, state and local air monitoring networks which are collecting data for compliance purposes are required to have an external performance audit on an annual basis. Under this program, an independent organization supplies externally calibrated sources of air pollutant gases to be measured by the instrumentation undergoing audit. An audit report summarizes the performance of the instruments. If necessary, further action must be taken to eliminate any major discrepancies between the internal and external calibration results. 

The unusual feature of the programs is the automatic processing based on sample class. The operator provides the relevant parameters to the system of programs using the program SETUP, which contains several fill-in-the-form screens. These parameters Include the "class" of the specimen and the required automatic processing, as described below, and other pertinent information such as Mark-Houwink parameters, vial number, injection number, and documentation of the experimental conditions under which the chromatogram is to be measured. 

With these concerns in mind, it is appropriate to outline a comprehensive program for the physical characterization of pharmaceutical solids. A modem industry cannot tolerate the inconsistent practices of the past, where the only physical properties that might be documented were those that could be conveniently measured. It is of extreme importance that investigators measure the parameters that need to be measured and not merely collect the type of data that is convenient to obtain. Proper physical characterization must be systematic in its approach, and it should follow a protocol that is rationally designed to obtain all needed information. 

Compare this to the procedure that would be followed if cost were assumed to be measured by AWP. That procedure would determine the optimal size or rate of use of the program by comparing QALYs and AWP. 

For most measurement techniques a trade-off exists between time response and sensitivity. Instruments can be made to respond more rapidly, but then noise levels and detection limits increase. To fulfill certain measurement objectives for which sensitivity is not a problem, it may be useful to enhance the time response of the instrument and accept the decrease in sensitivity. In any event, careful consideration must be made in the design of any sampling program to ascertain what level of concentrations needs to be measured and what time-space resolution is required. These issues will determine the characteristics of the airborne platform and the instruments that will be used and will dictate how they will be deployed. 

The relative sensitivities to various classes of toxicants of the test species should be known relative to the endpoints to be measured. This criterion is not often realized in environmental toxicology. The invertebrate Daphnia magna is one of the most commonly used organisms in aquatic toxicology, yet only the results for approximately 500 compounds are listed in the published literature. The fathead minnow has been the subject of a concerted test program at the U.S. EPA Environmental Research Laboratory—Duluth, conducted by G. Vieth, yet fewer than a thousand compounds have been examined. In contrast the acute toxicity of over 2000 compounds has been examined using the Norway rat as the test species. 

The third set of tools involves the pharmacist s documentation of interventions and results. If lipids are to be measured and followed, the use of a monitoring flow sheet is extremely useful (Fig. 1). Flow sheets may be on paper files, created on computer spreadsheets, or use special software programs. 

Moreno and Margolis [1] developed a computer program, which could be used to calculate the DS with respect to many CaPi phases. To calculate the DS in plaque fluid, the main inorganic ions, especially the concentrations of Ca and Pi, the ionic strength and the pH have to be measured. Clinical studies... 

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