Printing market share

Although the black inks are predominantly based on mineral oil, colors are almost entirely formulated with a soya bean oil vehicle. The superior printabHity of colors and economics of blacks guide the selection of product types by the market. Recently developed low mb blacks offer smudge-resistant print. Their share of the market is growing rapidly. The low mb characteristics of these inks are produced through the use of low stmcture carbon black. The addition of resin further enhances the smudge resistance but imposes a premium price. 

Other techniques, such as resist printing, cold batch printing, and transfer printing, have previously been appHed to wool with some success, but these occupy only a small share of the current wool printing market (104). 

Market share of the reinforcement fibres 90 Sports leisure Antiballistic <10 windows Printed circuit boards <10... 

The Internet has been shown to be three times as effective as TV and six times as effective as print in reaching and maintaining target audiences (Estafanous, www.estcomedical.com). GPs can spend 11-12 min in reviewing an e-detail, and 70% of GPs receive these at home. 80% of GPs say they would be prepared to alter their prescribing of a product following an e-detail. A US study showed doctors who received an e-detail as well as traditional promotional materials increased the market share of the product by 1% overall, with an increase in sales of 40 million and return on investment of 480% (Pharmaceutical Marketing Live, www.pmlive.com). 

Over the past 30 or 40 years many technologies have attempted to take a share of the imaging market, particularly that for nonimpact printing [1], Of these technologies, two now dominate, namely, laser printers and especially ink-jet printers, although thermal printers are also used, particularly in color printing. 

In 1976, the number of patents and utility model exhibitions of Japan topped 1,200 cases according to a patent dossier at that time. The reason why many patents were applied for a few-layered device was the electronic companies strong policy for developing LCD TV to their main business. As Dai Nippon Printing had the global top share for shadow masks in cathode-ray tubes their main customers were electronics makers. Since the company could not compete with the customers they decided to withdraw from the LCD market at the end of 1976. 

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