Mass communication

Huh, Jisu, Denise E. DeLorme, and Leonard N. Reid. The Information Utility of DTC Prescription Drug Advertising. Journalism and Mass Communication Quarterly 81, no. 4 (Winter 2004) 788-806. To help understand the influence of DTC ads for prescription drugs, this article reports on the perceptions of consumers. Older consumers tend to hold less negative views about the ads than younger consumers, and consumers who value the information contained in the ads tend to act on that information in asking questions to their doctors. 

Boundary Conditions. The cell mass communicates with the surroundings through its boundaries. Since the flux of nutrients, waste and other agents can profoundly affect development, the conditions at the boundary are quite important. This will manifest itself mathematically in the sensitivity of the system to the boundary conditions on the descriptive variables. 

Hansen, A., Cottle, S., Negrine, R. Newbold, C. (1998) Mass communication research methods. London Macmillan. 

Blane, H. T. (1988). Research on mass communications and alcohol. Contetnporary Drug Problems, 15, 7-20. 

Very little research exists on how the public use the mass media for risk information. The psychology literature examining what affects nonscientists perceptions of risk is useful, but mass communication and media scholars are just beginning to gather data in this area. Sharon Dunwoody at the University of Wisconsin is finishing a content analysis of media risk stories to see how such information affects individuals risk perceptions. 

The overshadowing professional demands at each step of the process are honesty, accuracy and fairness. The mass communication demands are clarity, readability and style. These demands for delivering information to the public need not conflict, but in covering science and the complexities of risk, they often do. The dilemma is real but can hopefully be resolved. 

The task is seen as behavior change and protective action. Media rarely change behavior, particularly for strongly held beliefs. It is necessary to look to the advertiser s model for persuasion and understand mass communication theory, especially in regard to fear appeals for success in this type of communication. 

Ukena T, Satake M, Usami M, Oshima Y, Fujita T, Naoki H, Yasumoto T (2002) Rapid Mass Commun Spectro 16 2387... 

Communication, and especially the mass communication of stereotypes, depends on the symbolic power of words and images. Neutral words such as place-names can be made to symbolize complex ideas and emotions for example. Pearl Harbor, Hiroshima, Dallas and Aberfan. A similar process occurred in the Mods and Rockers inventory these words themselves and a word such as Clacton acquired symbolic powers. It became... 

Important as such errors may be in the short run, they cannot explain the more Intrinsic features of deviance inventories processes such as symbolization and prediction, the direction of the distortions rather than the simple fact of their occurrence, the decision to report the deviance in the first place and to continue to report it in a particular way. Studies of moral panics associated with the Mods and Rockers and other forms of deviance, as well as detailed research on the mass communication process itself (such as that by Halloran and his colleagues) indicate that two interrelated factors determine the presentation of deviance inventories the first is the institutionalized need to create news and the second is the selective and inferential structure of the newsmaking process. 

An example closer to the Mods and Rockers is the spread during the fifties of the Teddy Boy riots and similar phenomena elsewhere in Europe. Most commentators on these events acknowledged the role of publicity in stimulating imitative or competitive forms of behaviour and some studies have been made on the mass media coverage of such events.At the same time, though, blame was put on publicity in the restricted sense and there was little awareness of the complex ways in which mass communication operates before, during and after each impact . The causative nature of mass communication - in the whole context of the societal reaction to such phenomena - is still usually misunderstood. 

The triggering-off, sensitization and other such effects of mass communication described so far, deal with the way in which the likelihood of deviant behaviour during the impact was increased one almost had to attempt to see or take part in trouble. The inventory and subsequent opinion themes, though, also affected the form and content of the behaviour. The societal reaction not only increases the deviant s chance of acting at all, it also provides him with his lines and stage directions. 

Shearon A. Lowery, Seduction of the Innocent the great comic book scare , in S. A. Lowery and M. L. DeFleur, eds. Milestones in Mass Communication Research medio effects, Longman, New York, 1983. 

It is, of course, far fetched to think that such techniques as a total news embargo will solve many problems. Other suggestions which do put the media in a more general political context are more plausible. For a review and references in regard to recent American disturbances, see William L. Rivers and Wilbur Schramm, Responsibility and Mass Communication (New York Harper. Row, 1969), Chap. 6. 

Related fields of study fall under the umbrella of mass communication. Demographics, the collection of data that quantify an intended audience according to economic, political, ethnic, religious, professional, or educational factors, is an important consideration for many segments of mass media. There are also numerous legal, ethical, environmental, political, and regulatory issues to be dealt with that require specialized training. 

Baran, Stanley J., and Dennis K. Davis. Mass Communication Theory Foundations, Ferment, and Future. 6th ed. Boston Wadsworth, 2011. This textbook examines the field of mass communication, exploring... 

Paper made from cellulose fibers was invented in China in the year 105. The method of making paper was a closely guarded secret for centuries. Control of paper manufacturing in Renaissance Italy was a source of great economic and political power, much like paper money is in modern times. Civilization likely would not exist in its present form without the invention of paper and the printing press, both of which enabled mass communication and literacy. 

Strati, J., and Sloan, W.D. 1989. Historical Methods in Mass Communication. Erlbaum, Hillsdale, NJ. 

Consider another way of explaining the process by which you, the advocate of change, focus first on movers and then, if successful, on the movables. Communicate the issue, the problem, or the opportunity and explain how the change you are advocating will resolve the issue, solve the problem, or seize the opportunity. We are tempted in situations like this, because of efficiency considerations, to go exclusively or mostly with mass communication such as e-mails, newsletters, memoranda, posters, banners, coffee mugs, key chains, and wallet-size cards. Don t go with mass communication—other than as a supplemental measure. Mass communication is not an efficient use of your time and energy. Instead, go one-on-one and one-on-small groups and focus on that ten percent-the movers (Smart 2007). 

In order to understand the nature of safety injunction, we will analyze it through two approaches a scientific one and a philosophical one. As a mass communication device triggering heteronomy to its receivers, safety injunction appears as a basis for safety management concepts. So one can note that safety injunction is a meta-concept to talk about safety. 

The highly technical nature of accident reports makes them inappropriate as a means of mass communication. A summary of the information is usually used to distribute the findings throughout the company or industry, but can often fail to sufficiently convey the situation (Ferry 1988). 

Johnson, T.J., Kaye, B.K. Wag the Blog How Reliance on Traditional Media and the Internet Influence Credibility Perceptions of Weblogs Among Blog Users. Journalism and Mass Communication Quarterly 81(3), 622-642 (2004)... 

Katz, E. and Lazarfeld, P. E., Personal Influence The Part Played by People in the Flow of Mass Communication, Free Press, Glencoe, II, 1955. 

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