Marketing analytics

The authors would like to point out particularly that the present book can only provide a selection of the many commercially available fragrance and flavor materials. Also not included are compounds with exclusive uses that are not commonly/generally available ( captives ) as well as substances that are too new to be judged as to whether they will And a successful place in the market. Analytical data on natural raw materials that can be obtained by means of new analytical techniques are not explicitly mentioned if the analytical techniques have not yet reached international standardization. Flowever, reference is made to this in the corresponding literature and in the chapter on Quality Control. ... 

Like any other creative art the art of perfumery depends upon experience and technique as well as upon inspiration. Experience and technique can only be acquired by an immense amount of patient study and hard work, frequently beset by disappointment and frustration. Yet for the talented and enthusiastic student the obstacles are more than offset by the sense of discovery and excitement that surrounds the work. The training will usually involve either working as an apprentice (often as a compounder) to a senior perfumer or formal study in one of the perfumery schools. The apprentice perfumer will probably be required to spend some time gaining firsthand experience in other departments of the company, in related areas such as production, the application of perfumes in different functional products, product evaluation and marketing, analytical techniques, and quality control. There is little room today for the "ivory tower" approach to perfumery a perfumer is seen as part of a team of experts working toward the success of a company. 

Chem-bio sensor technologies for the bioanalytical laboratory, monitoring and biomedical diagnostics markets Analytical instruments for the process, environmental, steam and power industries... 

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As of the mid-1990s, soluble sihcates are used primarily as sources of reactive siUca (57%), in detergency (qv) (23%), in pulp (qv) and paper (qv) production (7%), for adhesives and binders (5%), and in other appHcations (8%). The stmcture and chemistry of solutions containing polymeric siHcate species have been characterized using modem analytical techniques. This improved understanding of siHcate speciation contributes to the development of new markets. Thus, the sodium silicates constitute a versatile, stable, and growing commodity and are ranked among the top 50 commodity chemicals. 

Hot plates. The electrically heated hot plate, preferably provided with three controls — Low , Medium and High — is of great value in the analytical laboratory. The heating elements and the internal wiring should be totally enclosed this protects them from fumes or spilled liquids. Electric hot plates with stepless controls are also marketed these permit a much greater selection of surface temperatures to be made. A combined electric hot plate and magnetic stirrer is also available. For some purposes a steam bath may be used. 

Commercial Instruments Because of the proliferation of applications of mass spectrometry in organic and analytical chemistry, there are instruments marketed by numerous companies today. Some of the popular ones are the low resolution, single focusing model 21-490 and the high resolution, double focusing models, 21-492 and 21-110 of Du Pont de Nemours Co, and the double focusing model MS-9 of Associated Electrical Industries... 

The scope of my comments will cover not the development of analytical methods but rather the process of choosing methods which give useful answers to the questions posed by the research chemist, the process engineer or the product marketing manager. The analytical chemist is always faced with the paranoia causing problem of not being able to be confident in a purity measurement until it can be shown that impurities do not interfere. 

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