Market readiness

Tofu. Tofu is prepared by adding a coagulant such as calcium sulfate to soymilk to precipitate the protein and oil into a gelatinous curd. The curd is then separated from the soluble portion (whey), pressed, and washed to yield a market-ready product. Tofu, a traditional food in Japan (90), was populari2ed in the United States in the late 1970s and is available in many U.S. supermarkets. 

Allwood, P. B., Malik, Y. S., Maherchandani, S., Vought, K., Johnson, L. A., Braymen, C., Hedberg, C. W., and Goyal, S. M. (2004). Occurrence of Escherichia coli, noroviruses, and F-specific coliphages in fresh market-ready produce. /. Food Prot. 67, 2387-2390. 

The Australian company Ceramic Fuel Cells Limited (CFCL), a leader in planar SOFCs, is seeking to identify potential partners to create market-ready packages that would incorporate solid oxide fuel cells. 

Besides meeting technical and cost targets and addressing safety issues, the design of a hydrogen energy system must be done in relation to what is market ready. 

On the other hand, the range of the FCHV must be improved for it to become a true market-ready vehicle. Shorter start-up time (i.e., less than 5 seconds) is another area for improvement in the FCHV. 

Detection of potent allergens in marketed ready-made foods (also hidden allergens). Declaration of the food allergen content should be improved. 

However, it is not intended] in this transfer subproject to provide complete solutions that are ready for use. Instead, the focus is still on providing prototypes that serve as proof of concept and as foundation for market-ready implementations. 

Creavis, part of Evonik, has its own unique approach towards the fast and successful entrance of markets that are relatively new to Evonik. The time between an invention and the corresponding market-ready end-product is reduced tremendously, by housing closely collaborating fundamental and applied research, as well as marketing and sales, under one roof in the science-to-busi-ness centre. Creavis close collaboration with universities and industry along the entire value chain is also an essential contribution to the fast development of new products. 

Historically, we know it takes about 1 billion to bring an enterprise-ready operating system to the marketplace for one computing platform. By working with the open community, we at IBM were able to get Linux across our entire product line with about one-fifth the investment we would normally make for just one platform. We did it through a combination of Linux code developed by the community, Linux code we contributed to the open community and Linux code we developed uniquely to better support it on our products. As a result, our offerings are better tested, more robust and are market-ready more immediately. 

Jungers B, Burke A, Cunningham J, Yang C and Ogden J (2007), Assessment of Technical and Market Readiness of Fuel Cell Vehicles, California Energy Commission, Public Interest Energy Research Program, Davis. 

Another aspect that fosters the reputation of embedded lead user among R D staff is that they are easier to include into corporate processes, since the risk for information spillover is lower than with external users. Being employees they have signed NDAs and also are bound to secrecy due to loyalty and trust relationships to the company. This is why they can be included into the innovation process, where products are ar from market ready and risks of spillover are high (SportS Leisurel, Healthl, 2). In contrast to the involvement of external users no additional safeguarding mechanisms need to be installed ... 

We do both [include internal and external users). I mean in the development stage there is a stage where you are really dealing with prototypes. They are not market ready yet [...] So we need to test them and develop them in a very controlled environment" (Healthl, Manager)... 

For the products and feedstock the Market Readiness Level is appHed in analogy to the TRL of the processes and platforms. Therefore only the TRL is used. 

This entiy will endeavor to answer the question whether SOFC technology is now ready for the market or perhaps put in another way Is the market ready for SOFC technology and which challenges still need to be addressed ... 

The reader should, hopefully, after reading the above, be better equipped to answer the question Is SOFC ready for the market, or is the market ready for SOFC ... 

Foger, K (2006) Clean Power for Your Home Technical Challenges and Solutions for a Market Ready Product , presented at 2006 Fuel Cell Seminar, Honolulu, Hawaii, 13-17 November... 

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