Market and Sale of Recycled Plastics

Due to increased competition, cost reduction and economic uncertainty, industry is seeking to manufacture products from a combination of recycled and virgin material. The competitive situation in world markets has led to a move away from the use of pure virgin material hence, the time has come to use plastics waste in large quantities. The role of marketing plastics waste involves finding new strategies and infrastructures for novel market opportunities. 

Due to the realisation that solid waste contains valuable plastics waste, there has been increased focus on the collection or separation of plastic waste from other mixed wastes hence, the recycling of plastics waste is part of a huge, billion dollar market. The pattern of buying dictates the use of resource required and hence prioritises the type and amormt of recycled plastic that is targeted [1]. Recycled plastics are used in small amounts by a multitude of industrial firms all over the world and the waste plastics market is used by many small-scale industries. 

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The successful sale of recycled plastics requires familiarity with the concept of profit gap analysis, profit planning and new product development as three interlinked stages which ensure that requisite corporate profitability is attained. Modern marketing philosophy cites profit-seeking activity as opposed to sales volume activity as the distinguishing feature. 

Computers permeate all areas of the plastics industry from the concept of a product design, to raw material, to processing, to marketing, to sales, to recycling, to government and industry regulations, and so on. Computers have their place, but most important is... 

Plastic products made from virgin material are facing increased competition and a depletion of natural sources of raw material. Economists who are critical of classical and neo-classical economics state that an important element in any theory of economics is uncertainty [2], Plastics waste has become a recognised source of recycled material sales based on market uncertainty. 

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