IPod product

Nintendo releases the hand-held gaming system, Nintendo DS Carbon nanotubes are synthesized in bulk, and spun into a yarn iPod Nano and a video-capable iPod are introduced by Apple Motorola releases the ROKR El phone, capable of music downloading High-definition DVD players become commercially available Apple computer introduces MacBook Pro, MacBook, and iMac product lines that contain Intel dual-core chips - the first to contain over one biUion transistors... 

Of course, true competitive advantage is usually the result of making coordinated innovations on multiple fronts. Through the combination of its iPod and iPhone products with its iTunes business model, Apple created about 70 billion in shareholder value in just three years. Amazon s business model innovation of cutting out the brick-and-mortar store is coupled with service innovations such as 1-Click, Recently Viewed Items, Customer Reviews, and Books You Might Also Like. This is a taste of how these companies have innovated across the board. 

B-type projects are more ambitious. They often involve the next generation of a base product. The continual upgrading in personal computers is a good example. A product in the B category could produce the same effect on the process dimension. However, it does not have to. The C-type project is the breakthrough in either product or process. Apple s iPod is a product example. In retailing, the growth of Internet sales is an example of a C project on the process side. D efforts represent... 

Globalization has resulted in the collaboration of the best minds and talents in the world to produce innovative global products. For example, Apple iPod was conceived and designed in the United States, the engineering work was done in India and all the components were manufactured in China. 

Reppel, A.E., Szmigin, I. and Gruber, T. (2006) The iPod phenomenon identifying a market leader s secrets through qualitative marketing research . Journal of Product Brand Management, 15(4) 239—49. 

For example, commercial products such as iPod Nano, and Hollywood movies (e g., nanranites in G.I. Joe, nanobots in iRobot, etc.). 

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