Customer base, specialty chemical industry

Specialty chemicals producers must find an answer to the exodus of customers to emerging markets, which not only threatens to break up established supplier-customer relationships, but has the potential to destabilize entire segments. This is particularly true for formulation-based segments such as admixture chemicals for the concrete industry, which depend on close interaction with customers. What happened to textile dyes in Europe is just one particularly striking example the migration of the European textile industry to Asia and subsequent emergence... 

Dirring the last decade, the customer base of specialty chemical companies has corrsolidated. From their increased position of strength, the automotive, petrolerrm, paper, and electronic industries reduced the number of vendors serving their facilities and put extreme pricing pressure on supphers. 

Though online trading of products offers an attractive and efficient means of conducting business, e-commence will never replace completely the traditional means of conducting businesses. This is especially true in certain sectors of the chemical industry where manufacturing of products like specialty-based chemicals (such as aroma chemicals) are tailored to the specific needs of customers. In such cases, the conventional practice of face-to-face negotiations, detailed specifications and qualifications remains the preferred channel of sealing business deals. 

VARISOFT 110 concentrate is a specially produced, novel, cationic softener particularly suited for the textile industry. Supplied at 75% concentration, it is readily diluted and formulated by the textile chemical specialty house to become a base for a variety of custom softeners. VARISOFT 110 has been found to have superior qualities ... 

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