Consumer interviews

Interviews or focus-group discussions after product usage are used to assess how a product was perceived by the wearers or, in the case of baby diapers, by the caregivers. The number of consumers interviewed can vary, but is typically at least 20-30 people. 

Table 5.15 provided the purchasing characteristics of consumers who participated in the market testing through structured questionnaires and in-depth interviews. It indicated that consumers in the three markets were aware of the competitive products, bought them almost on a monthly basis, and spent on an average between US 4-16 monthly. 

Baldauf, Sarah. Former Pharma Pitchman Beware of New Drugs. Interview with T. Nesi. U.S. News World Report 145, no. 10 (November 3-10, 2008) 64. Tom Nesi, formerly the director of public affairs at Bristol-Myers Squibb, has an insider s view of the sales and marketing tactics used by pharmaceutical companies. Based on his experiences, he warns consumers to avoid taking free sample pills, exercise caution when offered a new medication, and learn about potential side effects. Fie also talks about the history of Vioxx, a drug removed form the market after research showed it caused heart attacks and strokes. 

The Australian Ecstasy and Related Drugs reporting system (ERDS), which is based on interviews with regular ecstasy users, seems to confirm these results. The proportion of regular ecstasy users consuming more than a tablet per event declined in 2006 in New South Wales (from 84 per cent in 2004 to 70 per cent in 2006) and in Queensland (from 76 per cent in 2005 to 63 per cent in 2006), the two main ecstasy markets of the country. In Western Australia, South Australia, Northern Territory and Tasmania the opposite trends were observed. Therefore, in 2006, ecstasy use trends, among regular ecstasy users, appear to have stabilized for Australia on the whole. The median number of days ecstasy... 

Anytime a company markets an expensive product, such as a major appliance, computer system, car, or some other type of machine, one of the first steps for enticing consumers is to provide a brochure that lists the product s unique benefits and features. The sales brochure is designed to get customers excited about the product before they actually see it firsthand. Similarly, when it comes to landing a job, your resume is the brochure you will use to market yourself. Your resume must get potential employers interested enough in you so that they invite you in for that all-important interview. From that point on, your chances of securing the job rely on your ability to sell yourself in person, but more on that later. 

Landing a job is often a confusing, stressful, and extremely time-consuming task. You have to find job opportunities, create a resume, write cover letters, schedule interviews, perform research on companies, participate in interviews, make follow-up calls, and keep track of all the potential employers with which you meet or correspond. One way to avoid the stress of this whole procedure is to adopt an organized, deadline-oriented approach to finding a job. 

In an interview with John Fortune of the Arizona Statewide Water Planning Unit, it was stated that the typical 90-acre golf course in Phoenix, Arizona consumes 400-acre feet or 130-million gallons of water per year. Therefore, eleven golf courses in Phoenix use the quantity of water for an electrolysis plant to produce H2 for one million cars. The idea for an on-site water collection system was discussed with... 

Interviews number of interviewee A gap in towards the end-use of the supply chain - Retailers are playing an increasing role in chemicals policy - Chemical distributors may have specific views on chemicals policy and risk management - Geographical and temporal accessibility to interviewees - Choice of major actors in chemicals policy - Environmental and consumer NGO are likely to be involved in the activities of retailers - Regulators and industry trade associations are likely to be aware of the role and responsibilities of chemical distributors... 

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