In-depth interviews

Interviews In-depth querying of small number of people regarding reactions to and likely use of product s functions. Face-to-face contact allows in-depth exploration of nature and perceptions of product s functions and benefits. Difficulty of gaining access, as well as time required to schedule and conduct. 

Five story tellers, i.e., respondents who were interviewed in depth... 

The seleetion eonsisted of engineers of the graduating elasses of 2005-2008 from the degree programs of eleetrieal engineering, applied organizational eomputer seienees and meehanieal engineering. A total of thirteen women partieipated in the written survey, six of them were additionally interviewed in-depth. 

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