Assessing the use of RFID technology in fashion retailing

The more conventional use of RFID technologies is in the identification of products in logistics operations this research, however, presented the use of RFID in crossselling and up-selling of fashion items. This new approach can bring maity benefits to fashion retailers in terms of business performance and customer services. 

2 Enriching customers in-store purchase experience without changing the fitting process 

The SDS system makes the fitting process more natural because it uses RFID technologies composed predominantly of ultra-high frequency (UHF) tags and 

3 Cross-selling and up-selling can be made possible using the smart fitting rooms 

After roll-out of the first prototype, further enhancement and commercialization have been licensed to developers. This gives room for the researchers of this chapter to focus on the back-end development and the intelligence part of the system. The future direction will focus on improving the fimctionalities of the IPCS. Currently, it is able to match any selected items with all the available items in a store and produce a score/index for each pair. In a real-life situation, coordinating several items to create a total look is common thus an important research area is to explore the possibility of enhancing the ability of the inference engine to evaluate three or more items together. 

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