Advertisements comparative

We next asked if males use one type of mark over another to advertise their quality as a competitor or potential mate. Comparing rates of shoulder rubbing, wrist marking, and scrotal marking revealed strong differences ( Fi.g = 11 -32,... 

Boars and reproductive females differ in their secretions with respect to the amount of compounds they have in common rather than the presence of type-specific compounds. Eighty percent of compounds common in boars and reproductive females occur at a higher concentration in boars than in reproductive females. Seventy eight percent of all compounds common to reproductive and non-reproductive females are at a lower concentration in non-reproductive females than in reproductive females. Reproductive females and boars may compensate the high diffusion rate of their volatile compounds by excreting them at a higher concentration compared to non-reproductive females. This may increase their persistence and advertising the presence of a reproductive female or boar for a... 

Much pharmaceutical advertising contains comparisons with otlwr products and, by the nature of advertising, such comparisons are usually made to show an advantage of the advertised product over its comparator. Provided that such critical references to another company s products are accurate, balanced, fair etc, and can be substantiated, they are acceptable under the code. 

Sucrose is rapidly dissociated into glucose and fructose by the enzymes in your mouth and in your stomach, and your taste receptors sense sweetness. A problem (for Coca Cola) is that fructose tastes five times as sweet as glucose so 40% of the sucrose they purchase is wasted compared to pure fructose. A problem for you is that both sugars have the same calories, and the soft drink companies want to advertise lower calories for an aceeptable sweetness. 

Finally, New Zealand s experience with DTCA is in some respects similar to that of the United States, but the self-regulatory environment in New Zealand that to this point has not required fair balance in advertisements as is required by the FDA in the United States has resulted in ads that compare favorably with the United States in terms of communicating benefits of drugs, but rather unfavorably when communicating risks and information on who should not be taking the medicines. Whether DTCA will continue or be banned in New Zealand is currently unclear. 

Bellack et al. (1981) reported on a comparative study involving 72 women with non-psychotic unipolar depression, of whom 60% came from a psychiatric outpatient clinic and 40% answered advertisements for treatment in the press and radio. They were aged 20 60 years with a mean age of 36 years. The patients were divided into the following treatment groups at random ... 

Legislation introduced in 2008 proposes to use this new standard. The Comparative Effectiveness Research Act of 2008 would create an institute to review and publicize evidence on how to best treat diseases, disorders, and other health conditions. In evaluating the effectiveness of drugs and medical procedures, the institute would provide unbiased information to health care practitioners. Information on the most effective treatment rather than the most heavily advertised and expensive treatment would ideally reduce costs. The pharmaceutical industry also favors the legislation. A version of this legislation passed as part of the American Recovery and Reinvestment Act of 2009. The act provided funds to several agencies and created a Federal Coordinating Council for Comparative Effectiveness Research to advance comparative effectiveness research. 

When a broadcast advertisement is broadly disseminated, FDA believes that ensuring that passive and privacy-sensitive information seekers have adequate access to detailed product information is critical to complying with the adequate provision regulatory requirement. Thus, print advertisements associated with broadly disseminated broadcast advertisements should be comparably broadly disseminated in terms of the targeted audiences. 

We feel that sexually selective strategies comparable to those of Utetheisa and Danaus, involving paternal investment in egg defense and pheromonal advertisement of male generosity, are bound to be uncovered in the future. Not... 

Most manufacturers are very interested in utilizing optimum performances to make advertising claims and, therefore, will evaluate a large number of soils. The choice of high nonionic/alkylbenzene sulfonate ratio as compared to a reverse high alkylbenzene sulfonate/nonionic ratio again depends upon the choice of foaming ability and the choice of soils to be removed. 

The Institution of Chemical Engineers markets Ha/ards Workshop 005, which is entitled Furnace Fires and Explosions. [1] One of the advertising leaflets for this workshop makes the following generalization Furnaces are comparatively simple items for a plant, and because they are unsophisticated they tend to be imperfecdy understood by operators and plant managers alike. Their tolerance to abuse is limited, and once abused their useful life can be drastically shortened. Worse still they may fail suddenly, since furnace tubes distort easily and then fracture. Such failure is often severe, with a consequential fire and/or explosion. ... 

Chemical test kits advertised by mail order for checking out alleged psychedelics generally rely on the Keller and van Urk-Smith color-change tests. In these, the sample to be examined is poured into a reagent with the resulting color then compared with standards. Albert Hofmann has described these processes as they relate to LSD ... 

Figure 3 compares the number of academic and industrial positions advertised in C EN. The academic curve combines tenure-track, staff, and postdoctoral data from Figure 1. The industrial curve combines data for the industry, software, and hardware categories of Figure 1. The number of academic job openings has remained fairly steady, with a small peak in the late...

Our advertising example compared a small number of ideas. In reality, many more ideas can be compared, provided that they are gauged on the same operational definition. Because comparisons are made quickly using this technique, many combinations can be assessed in a relatively short period. 

---