Todays Marketplace

As good as Shimano s research was, the product bombed in the notoriously conservative bicycle marketplace, and Biopace is history today. It s doubtful that bicycles will ever come with nonround chain-wheels. The round ones do too good a job, and are too easy to make and market. 

Tannins have been available for over 100 years (since about 1880), although even today their chemistry is still imperfectly understood. Moreover, they have been seriously undervalued within the global BW treatment marketplace, except by a few noteworthy water treatment chemical and service companies. 

Today s shopping mall has as its antecedents historical marketplaces, such as Greek agoras, European piazzas, and Asian bazaars. The purpose of these sites, as with the shopping mall, is both economic and social. People go not only to buy and sell wares, but also to be seen, (5) catch up on news, and be part of the human drama. Both the marketplace and its descendant the mall might also contain restaurants, banks, theaters, and professional offices. 

Chromatographic techniques represent one of the most significant sources of analytical data found in today s pharmaceutical laboratories. All of the chromatographic techniques produce data that must be acquired, interpreted, quantified, compared, reported, and finally archived (see Chapter 21). Whether the analysis is qualitative or quantitative in nature, the data must somehow be interpreted and reported so that meaningful decisions can be made. It may be as simple as a qualitative decision that indicates whether a reaction has reached completion successfully, or it may be a series of quantitative analyses that help determine if a batch or lot of product meets its specifications and may now be released. This chapter also examines the evolution and perhaps the revolution that has taken place within the chromatography data system (CDS) marketplace. 

In the previous chapter (Chapter 21), we described how the pharma industry and the FDA work together today, respectively, to develop and approve new drugs, and to ensure their safe use in the marketplace. In this chapter, we consider the future course and prospects for regulation and drug development. 

If asbestos of a size that was much larger than the size of the lung sacks was found, would it have a sizable marketplace in today s society ... 

An observant smdent has also heard of many new and old technologies that seemed powerful and promising, but have not found much application. The buckminster-fullerene and the related carbon tubules seem like marvelous materials with unmatched and fascinating properties, but they are not used in the marketplace. Neither are the electrically conducting polyacetylenes, which hold the promise of a moldable conductor that can be made at low temperature. Almost every professor of chemical engineering and chemistry has numerous research results that are not used in the marketplace today. A visit to their offices and discussions wifh fheir research sfaff may resulf in several suggestions that are worth further investigations. 

CTSA results also promote environmental competitiveness. Many companies are discovering that proactive environmental business policies are necessary to remain competitive in today s global marketplace. In addition to the benefits of an improved company image, businesses are finding that they can no longer afford to waste energy or other precious resources or pollute the environment. 

CTSA resnlts promote environmental competitiveness in a global marketplace Companies and businesses thronghont the world must practice proactive environmental improvement to remain competitive in today s global marketplace. 

Through research, it s relatively easy to determine if you re getting paid less than what you re worth in today s marketplace. Knowing exactly what you re worth helps you participate successfully in salary negotiation with your current or future employer. 

Where ate you most likely to find composites in the marketplace today ... 

Similarly, Bell Laboratories pursued the transistor before and after World War II when solid state physics was not heavily populated. Bell could set its own pace in reasonable confidence that they would have a strong proprietary position. There were also features unique to the Bell System that are unlikely to be duplicated in today s competitive marketplace. Bell was a regulated monopoly with its profits guaranteed by government regulation. In addition, the System s internal needs provided a large market for any new devices. 

Our early interactions with academia can best be described as philanthropic, providing corporate aid with the hope of hiring more graduates and building relationships with the best universities and professors as consultants. However, academia today can provide opportunities to drive technology into the marketplace more quickly and more cost-effectively. 

Once a differentiated understanding of the marketplace has been obtained, it is important to decide which segments and specific customers the organization aspires to serve and, equally importantly, which ones it will not target. In most chemical companies today, this is a significant mindset shift. In general, most chemical companies are volume-focused, and have never met an unattractive customer. 

The challenge is further complicated by the fact that most companies today do not have a good understanding of where to find the untapped business in the marketplace, and what price or margin potential exists for this white space . 

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