Supply chain excellence demand management

Traditional view of supply chain excellence. For demand-driven initiatives to be successful, they must extend from the customers customer to the supplier s supplier. The concepts of demand latency, demand sensing, demand shaping, demand translation, and demand orchestration are not widely understood. As a result, they require education and a business champion. Organizations not familiar with the concepts will not understand why the demand management processes need to change. 

ECR is a modern concept of supply chain excellence based on a partnership between chain links consisting in the synchronised management of supply and demand using technologies that support the flow... 

AMR argues that one of the successful factors of the AMR TOP 25 Supply Chain companies is excellence in innovation. Being quick to market with profitable products that are in high demand is a core competence of a DDSN strategy. For DDSN leaders, innovation excellence is a key to success, and it is infused into all supply chain processes. AMR research shows that 75% of new products fail, and 42% of companies lack a common set of internal standards for managing New Product Development and Introduction process. 

Demand chain excellence A tale of two retailers. Supply Chain Management Rev. 5 40-46. 

Given the supply-chain context of this book, we will consider only the management of independent-demand items—i.e., those items that move between firms in the supply chain. Throughout this book, we focus on issues related to node-to-node relationships in the supply chain, consistent with the framework developed in Chapter 1 that defines a supply chain as a network of nodes. Dependent demand involves "within-node" effects and is outside the scope of this book, but is discussed extensively in books on production/operations planning and control systems (e.g., Vollmann et al., 2005 or Chapman, 2006, which also contains an excellent discussion on hybrid systems that combine appropriate elements of MRP and kanban control). Note, however, that the classification of an item as an independent-demand item or a dependent-demand item is not an absolute characterization. Rather, it only makes sense in context. For example, to the company that assembles the cell phones, the keypad is clearly a dependent-demand item, provided that its only demand is derived from the production schedule for cell phones (i.e., not from sales of keypads as stand-alone items). To the firm that produces the keypads and sells them to various cell phone manufacturers, however, the keypad is an... 

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