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Service demand chain integration

The third strategy (service demand chain integration) further ties the virtual service business with customer-generated requests, delivering a... [Pg.89]

Fiohlich, M., Westbrook, R. (2002). Demand chain management in manufacturing and services Web-based integration, drivers and performance. Jowwa/ of Operations Management, 20, 729-745. [Pg.76]

The internal services component delivers the integrated demand chain/supply chain, where value chain partners work together to deliver maximum customer value in the most effieient and effective manner. Here, partners aim to deliver service quality and the serviee as a quality, financially accountable paekage. [Pg.82]

The operational, services, and customer component areas are integrally connected in the modem service value chain network. Data is pooled, shared, exchanged, and cross-concept applied (between customer servicing, operations, and business strategies) to provide new learning and new customer solutions. The component areas come together at the service encounter touch-point . The customer receives the business s demand-driven, appropriate, approximated, value-added set of services. This mix is intelligently sourced and retrieved from its networked combinations of databases. [Pg.82]

The strategy ofthe business has avital connection to the virtual service encounter. If the strategy is one of low service integration, then the business will not be delivering high levels of value-added service, but rather will deliver more standard service offerings. The service value chain network virtual encounter dimensions house the Web site and its visible interface. This interface offers customer touch-points whereby the customer may interact, and may seek (or demand) services from the business. [Pg.90]

FrohUch M., Westbrook R., 2002, Demand Chain Management in Manufacturing and Services Web-Based Integration, Drivers and Performance, Journal of Operations Management, 20(6), pp. 729-745. [Pg.41]

Today, various virtual e-services and physical services models may be developed, evaluated, and monitored using a balanced scorecard approach. The service value network concept also fits under this measured strategic decision-making approach. Service value networks house fully integrated e-demand and e-supply chains working in harmony to the deliver both services and e-services. They are also highly agile and offer customer-induced flexible business solutions to customer requests. [Pg.70]

Integrated supply chain planning system with interfaces to all supply/demand data sources through digitally enabled supply networks Tools support balanced decision making (e.g., trade-off between service level and inventory investment) 6-Functional supply chain processes (plan) 0 X X X X... [Pg.246]


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