Marketing target groups

Instead, target groups of maybe a few million patients each would be able to choose a particular drug, personalized for their genetic form of the disease. The trouble is that those markets are simply too tiny for big companies to bother with. A 48 billion company like Merck needs blockbusters that sell 500 million or 1 billion a year. 

One point where the marketing of organic products differs from conventional marketing is the choice of the target group. 

Minimum vieillesse (minimum protection in old age), the allocation supplemental d invalidity (supplementary assistance to disability pension recipients) and the allocation equivalent retraite, AER (unemployment assistance to older workers) are MSs on behalf of target groups facing particular difficulties in the labour market or of persons no longer available to the labour market. These latter MS are de facto targeted at non-working age individuals and they are not part of activation. ... 

Recently in 2007 the current Christian- Social Democratic cabinet makes a subtle distinction between target groups. For some paid labour on the regular labour market is seen as no (longer) attainable and other activities can accomplish societal commitment and integration. New is that this it is recognized as a fact and also that work is not the only option for integration in society. 

This paper contributes to a better understanding of the changing nature of Danish labour market policies and experiences made. The paper sets out the Danish situation of the political ideas of activation (Sect. 2), changing target groups (Sect. 3), labour law (Sect. 4), unemployment insurance (Sect. 5), activation (Sect. 6), and their outcomes (Sect. 7). 

The target group for the active labour market policy in Denmark is thus both wide and large in number. In general, it includes people of working age who are without work or cannot obtain work on ordinary terms. Most of the persons in the target group receive some form of public transfer income. 

As a result, active labour market policy is designed to increase employment among persons with very different types of unemployment problems. More precisely the specific target groups are ... 

In 2007 a structural reform resulted in a reduction in the number of municipalities from 272 to 98. In each municipality employment services and local authorities at a joint job centre now cany out the servicing of both insured and non-insured unemployed. Moreover, from now on the regional labour market councils performed the functions of advisors and not as decision makers. Decisions on target groups and use of measures were now left to the authorities at the job centres. 

It is by now almost a commonplace among comparative analysts that activation, both as an idea and as a concrete set of policy rules and instruments, escapes easy classification, due to large national variations, different target groups, and the various systems of social security provision and labour market policy into which it is introduced. Nevertheless, there are different attempts to classify activation models. Most of them are anchored in well-known welfare state typologies, the most prominent one presented by Esping-Andersen (1990). 

Besides workfare elements of activation, case management also offers the opportunity to have more tailor-made individualised assistance to overcome barriers to labour market integration and gainful employment. The broad trend towards more individualised case management informed by profiling and personal interviews, however, is somewhat at odds with traditional target-group oriented active... 

The experiences made have shown that biocomposites can be excellently processed to make structural material. The weight-related mechanical properties make it possible to strive for application areas that are still dominated by glass fibre-reinforced plastics. At this time, limitations must be accepted in areas with extreme environmental conditions. Main target groups therefore are, for example, panelling elements in automobile and freight car manufacturing, the furniture industry and the entire market of the sports and leisure industry. 

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