Marketing science

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Corti O, Hampe C, Koutnikova H, Darios F, Jacquier S, Prigent A, Robinson JC, Pradier L, Ruberg M, Mirande M, Hirsch E, Rooney T, Fournier A, Brice A (2003) The p38 subunit of the aminoacyl-tRNA synthetase complex is a Parkin substrate Unking protein biosynthesis and neurodegeneration. Hum Mol Genet 12 1427-1437 Couzin J (2008) Genetics. Once shunned, test for Alzheimer s risk headed to market. Science 319 1022-1023... 

Part I presents aspects of antimicrobial product evaluations from three important perspectives. First, a chapter on developing effective antimicrobial products provides a broad view approach in developing topical antimicrobials. These views include marketing, science, and quality assurance. They include objective aspects, including antimicrobial effectiveness, label claims, and quality control subjective aspects, such as perceived ease of use, feel, fragrance and shared professional beliefs, such as value of an iodophor, a chlorhexidine gluconate, or triclosan products. 

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Balasubramanian, S., R.A. Peterson, and S. Jarvenpaa, Exploring The Implications Of M-Commerce For Markets And Marketing, Journal of the Academy of Marketing Science, forthcoming, 2002. 

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Moorthy, K.S., Strategic Decentralization In Channels, Marketing Science,... 

Pasternack, B.A., Optimal Pricing And Returns Policies For Perishable Commodities, Marketing Science 4, 2 (1985), 166-176. 

Purohit, D., Dual Distribution Channels The Competition Between Rental Agencies And Dealers, Marketing Science, 16, 3 (1997), 228-245. 

Shaffer, G. and F. Zettelmeyer. When Good News About Your Rival Is Good For You The Effect Of Third-Party Information On The Division Of Profit In A Multi-Product Distribution Channel, Marketing Science, 21, 3 (2002), 272-293. 

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