Consumer satisfaction

Consumers are becoming more and more critical about the use of synthetic additives (Bruhn, 2000). However, they tend to judge the quality of fresh-cut fruit and vegetables on their appearance and freshness at time of purchase, whereas subsequent purchases depend upon the consumer s satisfaction in terms of most other characteristics of the food (Rico et al., 2007). 

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Kochkin, 1992] Kochkin, S. (1992). Marketrak III identifies key factors in determining consumer satisfaction, Hearing J., 45 39-44. 

The main quality attributes of fruits are appearance (colour, size, shape, lack of defects), texture and flavour (ripeness). Consumer satisfaction, however, relates... 

McCullough M, Bharadwaj S. 1992. The recovery paradox An examinations of consumer satisfaction in relation to disconfirmation, service quality and attribution based theories. In Allen C et al. (eds), Marketing Theory and Applications. Chicago American Marketing Association. 

Spreng RA, MacKenzie SB, Olshavsky RW. 1996. A reexamination of the determinants of consumer satisfaction. J Market (s 0 15. 

The distinction between these forms of satisfaction is not trivial. It is central to tourist behaviour studies to emphasise that, along certain key dimensions, tourist behaviour is unlike other forms of consumer behaviour. This perspective was introduced in Chapter 1 but it is particularly appropriate to restate the distinction in satisfaction studies since models of consumer satisfaction are largely oriented toward instrumental attributes (Fuchs, 2002). This narrower focus has important implications when the conceptual models for understanding satisfaction are considered. 

Bowen, D. (2002) Research through participant observation in tourism A creative solution to the measurement of consumer satisfaction/dissatisfaction (CS/D) among tourists. Journal of Travel Research 41 (1), 4—14. 

Prakash, V. (1984) Validity and reliability of the confirmation of expectations paradigm as a determinant of consumer satisfaction. Journal of the Academy of Marketing Science 12 (4), 63-76. 

Swan, J.E. and Combs, L.J. (1976) Product performance and consumer satisfaction Anew concept. Journal of Marketing 40, 25-33. 

Suspensions or dispersions of particles in a liquid medium are ubiquitous. Blood, paint, ink, and cement are examples that hint at the diversity and technological importance of suspensions. Suspensions include drilling muds, foodstuffs, pharmaceuticals, ointments and cremes, and abrasive cleansers and are precursors of many manufactured goods, such as composites and ceramics. Control of the structure and flow properties of such suspensions is often vital to the commercial success of the product or of its manufacture. For example, in consumer products, such as toothpaste, the rheology of the suspension can often determine consumer satisfaction. In ceramic processing, dense suspensions are sometimes molded (Lange 1989) and then dried and sintered or fired into optical components, porcelin insulators, turbine blades, fuel cells, and bricks (Rice 1990 Simon 1993). Crucial to the success of the processing is the ability to transform a liquid, moldable suspension into a solid-like one that retains its shape when removed from the mold. These examples could be multiplied many times over. 

AHRQ is to coordinate, conduct, and support research, demonstrations, and evaluations related to the measurement and improvement of healthcare quality. AHRQ is also to disseminate scientific findings about what works best and facilitate public access to information on the quality of, and consumer satisfaction with, healthcare. 

Woodruff, R.B. Cadotte, E.R. Jenkins, R.L. Modeling consumer satisfaction processes using experienced-based norms. J. Mark. Res. 1983, 20, 296-304. 

Clarification of public policy objectives for technological innovation, e.g., international trade, productivity, consumer satisfaction, job creation, increased industrial competition. 

Figure 12.33 Composite financial and consumer satisfaction risk curves...

Guill6n G., Mele F., Bagajewicz M., Espuna A. and Puigjaner L. 2003b. Management of financial and consumer satisfaction risks in supply chain design. Proceedings of ESCAPE 13. Lappeenranta, Finland, 1-4 June 2003. 

The customer is the most important part of a business. No customer means no sales means no reason to exist. If the customer is so important, do we see few executive-level positions with customer satisfaction in the title The financial side of the business is important, so we have a vice president of finance. The marketing side of the business is important, so we have a vice president of marketing. The consumer is important, but we do not have a vice president for consumer satisfaction. 

Figure 9.5 A schematic outline of the wine industry s value chain. In a globalised economy in which quality is defined as sustainable customer and consumer satisfaction, it is important to most producers to anticipate market trends and changing consumer preferences. A paradigm shift from a supply-chain approach to a demand-driven one has occurred over the past decade...

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