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Marketing messages

At the top of your letter, list your full name, address, and phone number. If you have personalized stationery to match your resume paper, use it. Your contact information should be followed by the recipient s address and the date (using a standard business letter format). Next comes the salutation, the opening paragraph, your marketing message, one or two support paragraphs, your formal request for an interview, and finally some type of closure. Because your cover letter is so important, let s look at each of these sections in more detail. [Pg.102]

All communications need to be consistent with the overall marketing message, however. Web sites can also be used to coordinate activities prior to launch and ensure rapid spread of up-to-date materials and messages (Estafanous, www.estcomedical.com). [Pg.662]

Cole LA, Sutton-RMey JM, Khanlian SA, et al. Sensitivity of over-the-counter pregnancy tests comparison of utility and marketing messages. J Am Pharm Assoc 2005 45 608-615. [Pg.2108]

Privacy is concerned with an unauthorized transfer (or collection) of customer information as well as unauthorized uses of that information. Anonymity prevents such abuses by removing identity and is therefore the most effective and extreme exeimple of privacy. Privacy can be meiinteiined while identifiable information is being transferred to the seller, which presents no problem in tmd of itself. Concerns arise when that information is used without the consent of its owner (the consumer) to affect him or her negatively (e.g., junk e-mtiils, unwanted advertisements, and marketing messages). What a seller can and cannot do with collected information is often decided by business convention but could ultimately be determined by law. [Pg.268]

Working with sales to outline the lead hand-off process to avoid a leaky sales funnel Training your sales teams to deliver your marketing messages and content to leads... [Pg.275]

Smalltalk (in its marketed version) has no types, so types are at best a matter of documentation. A programmer can associate model packages with the code packages or can use conventions to group sets of messages to define named types. [Pg.342]

As the auto met America s need for transportation, cars released people from train and streetcar schedules, allowing them the freedom to travel at their own pace. Automobiles were marketed using this concept of freedom. Advertising also stressed the comfort of automobiles free from the problems of snow or rain. Independence was the message being conveyed. [Pg.154]

Communication through advertising, teaching, and educational materials are also seen as useful to get the message out and market green chemistry. The many American Chemical Society (ACS) publications Kathryn Parent presented are one avenue. Both the ACS s Journal of Chemical Education and The CPT (Committee on Professional Training) news-... [Pg.37]

Before the end of phase 3, a decision is taken whether or not to file the compound, what the content and message of the dossier and what the regulatory strategy will be. Also the final decisions will be made on the production for marketing and on the anticipated pre-marketing requirements. This is the pre-filing decision point. [Pg.113]

Every cover letter should highlight things about you that are of direct interest to the recipient. Before sending a resume and cover letter to an employer, you must first develop an overall message and package to market yourself. This package should be synergistic. [Pg.98]

In order to visualize the effects of water exchange, rotation and electronic relaxation as well as of magnetic field on proton relaxivity, we have calculated proton relaxivities as a function of these parameters (Fig. 2). The relaxivity maximum is attained when the correlation time, tc1, equals the inverse proton Lar-mor frequency (l/rcl = l/rR + l/rm + l/Tle = a>j). The most important message of Fig. 2 is that the rotational correlation time, proton exchange and electronic relaxation rates have to be optimized simultaneously in order to attain maximum relaxivities. If one or two of them have already an optimal value, the remaining parameter starts to become more limitative. The marketed contrast agents have relaxivities around 4-5 mM1 s 1 contrary to the theoretically attainable values over 100 mM 1 s1, which is mainly due to their fast rotation and slow water exchange. [Pg.66]


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See also in sourсe #XX -- [ Pg.105 ]




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