Globalisation marketing

Brom, F.W.A. (2000) Food, consumer concerns and trust food ethics for a globalising market. Journal of Agricultural and Environmental Ethics 12 (2), 127-139. 

What has happened over the years has been an increasing trend in the industry to globalise. This means that the effect on a market at the other end of the world can have an impact on a domestic market. There are several reasons for this improved communications, multinational purchasing of caustic, more transparency, and, according to one producer, too many consultants. 

To complete the internal market for pharmaceuticals while taking globalisation into accormt. 

For the nearest foreseeable future, the international market will involve new players to secure the supply of natural gas. This means a globalisation and, hence, a liberalization of the energy markets ... 

The topic of tourist behaviour depends upon, interacts with, and occasionally determines other components of tourism. Tourist behaviour is powerfully connected to and often contingent upon marketing activities it strongly shapes the wellbeing of many small businesses, and it can generate considerable socio-cultural and environmental impacts. These influences should not, however, be extended too far. Tourist behaviour is indirectly connected to tourism issues such as globalisation and localisation it influences only peripherally major financial decisions on infrastructure investment and as a specific topic it attracts relatively little attention in governmental policies. 

Richards, G. and Richards, B. (1998) A globalised theme park market The case of Disney in Europe. In E. Laws, B. Faulkner and G. Moscardo (eds) Embracing and Managing Change in Tourism (pp. 379-397). London Routledge. 

Globalisation is an activity that has been grabbed with both hands by most major companies. It is seen as a way to harness the competitive strengths around the world especially in those countries in the growing economies of the Asia and the Far East, and to foster market penetration in these areas. Globalisation has also been greatly assisted by the availability of rapid international communications, both physical, i.e. transportation and electronic, i.e. telecommunications,... 

These different cases illustrate that the exploitation of the results of R D work by forming joint ventures is a valuable way forward for a company. The joint venture and partnership mode of working is an increasingly attractive option for companies to follow especially since the globalisation of the markets and companies has increased. 

Market globalisation All issues of market globalisation including the political ones WTO, EU enlargement, impact of US Deparment of Agriculture (USDA) organic standards and Codex Alimentarius on EU regulations, etc. 

Kanavos P. Globalisation in Pharmaceutical Markets Legal and Economic Implications of Parallel Trade. Richmond, Surrey, U.K. PJB Publications, 2001. Part of PJB s Scrip Reports series, this book provides a legal history of parallel imports and compulsory licensing worldwide. The author examines current practices on a country-by-country basis, includes detailed statistics illustrating the growth of parallel trade, and discusses intellectual property rights and court decisions. As an alternative to hardcopy format, PJB also offers electronic (HTML or PDF) subscriptions to this publication. 

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