Full advertisements

In most countries such materials must include prescribing information compatible with the summary of product characteristics (SPC) but the requirements for these vary widely from country to country. Table 9.1 on pages 148-149 summarises these requirements but further details can be found in Section 9.4 (p. 158). 

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Abbreviated advertisements are largely restricted to journals and other such professional publications sent or delivered wholly or mainly to members of the health professions etc. A promotional mailing or representative leavepiece cannot he an abbreviated advertisement and an abbreviated advertisement cannot appear as part of another promotional item, such as in a brochure consisting of a full advertisement for another of the company s medicines. 

Table 9.1 Summary by country of specific information requirements relating to full advertisements... 

Full advertisements A full advertisement is one that includes product claims and must include the prescribing information (also called succinct prescribing information or SPI) in a clear and legible manner. The prescribing information must form part of the promotion material, must not be separate from it and should include the following ... 

Full shades of Toluidine Red are extremely lightfast and weatherfast, but deteriorate rapidly as the pigment is reduced with white pigment. In full shades, the lightfastness equals step 7 on the Blue Scale, while 1 4 Ti02 reductions only reach step 4. The pigment is therefore used preferably in full or similarly deep shades. Recommendations include emulsion paints for interior application or short-term advertisement and marking purposes. 

You ve been drawn to a store when it advertises All Prices Slashed 20 Percent or Take 15 Percent Off the Reduced Price. Who wouldn t be tempted when you re offered such deals And what about that meeting with the boss when she says that you need to increase productivity by 25 percent Where does that put you as far as output Can you do it Percent decrease and percent increase are both based on changing the amount from 100 percent, or the full amount. You use the difference from 100 percent to help you when doing the problems. 

Dietary Supplement Health and Education Act(1994) Established standards with respect to dietary supplements but prohibited full FDA review of supplements and botanicals as drugs. Required the establishment of specific ingredient and nutrition information labeling that defines dietary supplements and classifies them as part of the food supply but allows unregulated advertising. 

Research shows that a huge percentage of job openings never actually get advertised in the newspaper s help-wanted section or on an online job site. As a result, it s up to you, as the job seeker, to find the best job opportunities and apply for them. In addition to relying on the employment ads, take full advantage of your networking skills. Contact friends, acquaintances, past employers, coworkers (past... 

The modified formulas, called butyl nitrite and isobutyl nitrite, did not require FDA approval because they were not marketed as either a drug or food product. They were marketed heavily in the gay community under the general name of poppers. By 1974, poppers were in full swing within the gay community, and large advertising campaigns were mounted in gay publications, according to Randy Viele, outreach coordinator for Project H.O.P.E. (HIV Outreach Prevention Education) in northeast New York. 

Mr RI, a middle-aged man, comes into the pharmacy and asks for your advice. Over the last couple of weeks, he feels that his hearing, particularly in his left ear has become progressively deaf, and the ears feel full up. He has no other symptoms, has not tried anything already and nor does he take any medication. Upon further discussion, Mr RI mentions that he had his ears syringed a couple of years ago by the nurse at the GP s surgery, and thinks he may need to go again, but wonders whether he should use the ear drops advertised on TV last week as it would save him the trip. 

Doctors are worried about losing patients. They re not getting paid extra for the time they spend arguing. They can assume the advertised drug is safe. It s probably not much different from what they would have chosen anyway. I got a waiting room full of people, I m supposed to see a patient every seven minutes— you want Vioxx Here s a script [prescription] for Vioxx, sums up Jerry Avorn, the Harvard professor and specialist in pharmacoepidemiology. 

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